Connect with us

Press Releases

CPAA Kicks Off 10th International Pearl Design Competition with a Retail Initiative

The contest is open today through Oct. 4.

mm

Published

on

CPAA Kicks Off 10th International Pearl Design Competition with a Retail Initiative

NEW YORK — The Cultured Pearl Association of America (CPAA) kicks off its 10th Annual International Pearl Design Competition (IPDC), complete with a collaboration with a prominent retailer to showcase (and sell) winning designs. The contest is open today through Oct. 4.

The CPAA celebrates pearls of all varieties, so it encourages seasoned and award-winning artists and beginners alike to compete in the IPDC. The goal: to create compelling new pearl jewelry designs worthy of recognition, media exposure, and other potential rewards.

Video: How to Find a Good Manager for Your Jewelry Store
Jimmy Degroot

Video: How to Find a Good Manager for Your Jewelry Store

Video: Sharpen Your Bridal Jewelry Presentations
Jimmy Degroot

Video: Sharpen Your Bridal Jewelry Presentations

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry
Jimmy Degroot

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry

Two divisions—international and domestic—will take place again this year. Those who live outside the U.S. compete by submitting renderings and sketches, while those who live within the U.S. will compete in two stages with finished jewels.

The first stage for U.S. contest entrants is submitting professional photographs of completed pieces in one to three different angles (artist’s choice). Prejudging will take place from these photos, from which a list of finalists will emerge.

The second stage is that finalists are expected to mail in their live pieces of finished jewelry for final live judging in New York City. Finalists must be willing to sell their pieces at the store of our retail partner.

Winners will be chosen across all categories on the day of live judging and will be announced on Friday, Nov. 1. Pieces will immediately go on display and sale at Devon Fine Jewelry in Wyckoff, N.J. Unsold items will be returned to their makers in early January.

Advertisement

Finalists whose pieces are not chosen as winners will receive certificates, but their pieces could still be chosen to go to Devon Fine Jewelry for display and sale. You will be notified about all decisions on Nov. 1.

Awards categories are the same as last year. The Spotlight Award highlights one variety of pearl (Tahitian this year) and aims to drive attention to the beauty and uniqueness of the different types of pearls available. The Popularity Award will allow CPAA followers on Instagram at @PearlsCPAA to choose their favorite pieces from all the U.S. entries.

Judges will be Nancy Schuring, owner of Devon Fine Jewelry; Jean Francois Bibet, workshop and production director at Cartier; and Michelle Graff, editor in chief of NationalJeweler.com.

The cost to enter is $175 for first entry and $150 for each additional entry.

In its 10 years of operation, the IPDC has attracted thousands of entries from more than 40 countries. The contest kicks off today, and final entries are due on Oct. 4, 2019. Winners will be announced on Nov. 1, with a cocktail reception that night at Devon Fine Jewelry.

“This is our 10th and finest year yet,” says Kathy Grenier, marketing manager. “Our retail component rounds out the contest in the most complete way, designer to consumer. Winners not only gain exposure in a top U.S. retailer’s store, but the jewelry is offered for sale. What designer doesn’t dream of this?”

Advertisement

“The IPDC casts a spotlight on the creativity of pearl jewelry designers, and we hope to reward winners with possible sales at Devon Fine Jewelry,” says Jennifer Heebner, CPAA executive director.

For awards categories, entry instructions, and complete contest details, log onto www.cpaa.org. Enter the contest at this link.

For more information about the CPAA, log onto www.cpaa.org.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular