Press Releases

Create New Sales and Dazzle Clients with GN Diamond’s Mobile Online Inventory Search Portal

Independent jewelers have an advantage over large internet retailers: Diamond Hunt, an online inventory search and presentation tool complete with powerful 360-degree videos, third-party grading and identification, and more.

Published

3 years ago

July 22, 2022

Press Releases

(PRESS RELEASE) One Diamond Hunt feature in particular delights and converts online customers: the third-party-verified light performance score. Complete with high-res photos and detailed measurements, this engaging visual sales tool is being used more than ever by independent jewelers to drive online sales and in person sales. This tool is easily viewed from a mobile phone, i-pad or stationary computer to share with potential clients during a sales presentation or simply by sending a link of the diamond for a customer to easily view.

Captivate Customers at Home

The third-party light performance score makes it easy to communicate the meaning and value of brightness and brilliance. Typically cautious online shoppers feel empowered by this knowledge and are able to confidently select the right diamond from the comfort of their own homes.

Diamond Hunt uses clear visuals to demonstrate to the customer exactly what it means when you say a diamond has excellent light performance. The customer can easily compare any diamonds in your inventory to see how subtle differences in color, clarity, cut, and brightness affect overall brilliance and quality, explaining why one diamond is valued higher than another. And customers have peace of mind knowing the light performance score is an objective, third-party grading.

Created by GN Diamond, Diamond Hunt is a white label online diamond shopping portal independent jewelers can use to sell online with their own branding and markups. Diamond Hunt can also be easily used in store simply by displaying the search portal on in-store devices or scanning a QR code.

Convenience for You and Your Clients

While many shoppers still prefer to shop online, and internet competition continues to heat up, independent jewelers need every online sales advantage they can get. Make it convenient and captivating to browse your inventory online with Diamond Hunt’s light performance score, 360-degree video, Gemprint ID, and more.

GN Diamond is dedicated to developing practical tools that make it more convenient for customers to do business with you. Visit here and contact us today to learn how to add a diamond listing that truly dazzles to your website. Our sales representatives are available 7 days a week at sales@gndiamond.com.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.