(PRESS RELEASE) While many jewelry stores experience heavy traffic with watch batteries and watch repair, some up to 70% of all traffic, there is no need to stop with just the repair. Creating a diamond sale by showing a customer gorgeous diamonds and diamond jewelry while they wait may produce an instant sale or even a future sale that may never have happened otherwise. As Shane Decker teaches, many customers have never held a 2 ct diamond or even a 1 ct diamond in their hand. Exciting the customer with new diamond rings, diamond studs or loose diamonds can boost sales, especially during the holiday season. It certainly doesn’t hurt to try.
GN Diamond has an easy sales tool to help explain why one diamond outshines one another and evokes interest and curiosity among shoppers. A free light performance score on all loose diamonds helps explain to consumers why two seemingly similar diamonds of the same size, shape, color and clarity may look completely different and may have price differences by as much as 35% or more. A consumer that may not even be looking for a diamond is now intrigued with this third-party science and how one diamond outshines that of another. The technology creates a WOW effect despite its simplicity and transparency and ultimately, helps jewelers sell more diamonds.
The holiday season is now upon us. Indications for a healthy season are strong. The stock market is up over 17% year to date, the National Retail Federation forecasts consumer spending to increase to $989 billion during the holidays, and the CEO for Kay’s and Zales, Jared Galleria, Blue Nile, James Allen, and Diamonds Direct has explained to us that there’s 250,000 more engagement rings being sold this year than last year due to Covid slowing things down for a year and a half.
So, the next time a customer comes in for a watch repair or battery, dazzle them with diamonds. It doesn’t hurt to try.
GN Diamond is open 7 days a week and 24/7 at gndiamond.com. Call or email today at sales@gndiamond.com or 800-724-8810 to learn more.
