Press Releases

Creating Consumer Demand with Finished, Diamond Jewelry

The holidays are upon us! buying natural, finished diamond jewelry for stock is made easy with GN Diamond’s 100% guarantee.

Published

1 year ago

October 10, 2022

Press Releases

Creating Consumer Demand with Finished, Diamond Jewelry

(PRESS RELEASE) Every holiday season it seems that diamond studs are the staple for holiday gift giving. GN Diamond has a large inventory of diamond studs ranging from a ¼ ct tw to 10 cts + in total weight and in various price points and qualities. Diamond tennis bracelets and tennis necklaces have also grown in popularity as mentioned in a previous article both were well featured in this year’s US Open Women’s Tennis event.

GN Diamond is proud to offer our 100% guarantee when buying natural, diamonds and natural, finished jewelry for stock. All of our natural diamonds and natural, finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee with no expiration date.

This year, GN Diamond is also proud to offer lab created diamond studs. The glamour and sparkle of these diamonds are also available in a range of sizes in 3 prong and 4 prong at wonderful price points for the savvy, price conscious shopper.

We work with thousands of jewelers nationwide, so we understand why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? Because over 80% of customers who walk through your doors want to buy that same day.

With GN Diamond’s 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose natural diamonds for loose natural diamonds and natural, finished jewelry for natural, finished jewelry.

How Buying For Stock Boosts Revenue

GN Diamond helps independent jewelers increase profitability and improve their bottom line in three key ways:

Satisfy customer demand
An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
Keep bread-and-butter items on hand
It’s critical that jewelers have plenty of bread-and-butter inventory available all year long. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast-sellers.
Compete with online and big box stores
Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.

GN Diamond is the Best Source For Stock

Our $90 million diamond inventory is composed of over 9,000 loose certified GIA and EGL USA diamonds. All of our diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications.

Contact a GN Diamond representative at sales@gndiamond.com and (800) 724-8810, or visit here to learn more. We are open 7 days a week with free shipping.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”