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Creating the Sales Experience Your Customer Expects




Retailers have been talking about the “customer journey” and “customer experience” for years, identifying all the touchpoints in the customer lifecycle from acquisition to long-term retention. Ryan Blumenthal from Clientbook and Stuart Blessman from Punchmark discuss how to meet customers where they are, use the technology they want you to use and extend the experience beyond the four walls of your store in this 50-minute info-packed webinar.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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