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Creating the Sales Experience Your Customer Expects




Retailers have been talking about the “customer journey” and “customer experience” for years, identifying all the touchpoints in the customer lifecycle from acquisition to long-term retention. Ryan Blumenthal from Clientbook and Stuart Blessman from Punchmark discuss how to meet customers where they are, use the technology they want you to use and extend the experience beyond the four walls of your store in this 50-minute info-packed webinar.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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