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Creating the Sales Experience Your Customer Expects

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Retailers have been talking about the “customer journey” and “customer experience” for years, identifying all the touchpoints in the customer lifecycle from acquisition to long-term retention. Ryan Blumenthal from Clientbook and Stuart Blessman from Punchmark discuss how to meet customers where they are, use the technology they want you to use and extend the experience beyond the four walls of your store in this 50-minute info-packed webinar.


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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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