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Customer Types: The Power Player

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Printable PDF of Power Player Customer Type

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True, there are countless articles about the “glass ceiling” and 77 cents earned per every man’s dollar, but there are still many women winning at the corporate game. And when they suit up for action, they want the appropriate accessories. Nothing denotes power like the gleam of gold and platinum. Simple silhouettes, monochromatic colors and quiet bling are the way to go for jewels that can command attention in the boardroom. — CINDY EDELSTEIN

This article originally appeared in the July 2015 edition of INDESIGN.

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* All prices MSRP unless otherwise indicated.

THE EARRINGS

The Power Player earrings are not too big, not too colorful and not too swingy. They should add a glimmer of gold and a glint of gems in a restrained yet elegant way.

PRODUCT DETAILS: 18K big Baubles earrings with black diamonds, by Syna

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$3,850

synajewels.com


THE BRACELET

A power gold cuff is a great balance to the power watches that men wear. And simple, unfussy shapes can be feminized with pearls or gems and a bit of soft chain.

PRODUCT DETAILS: 18K Tahitian pearl cuff by Jemma Wynne

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$7,350

jemmawynne.com


THE NECKLACE

The Power Player is always on the go, so jewelry that can be combined, worn different ways and converted is always the best idea for her to get more looks from a few pieces.

PRODUCT DETAILS: 24K handcrafted gold necklace or bracelet that can be worn as a single strand or in multiple layers, by Gurhan

$10,500

gurhan.com


THE RING

A gold ring with monochromatic colored gems and a minimalist silhouette will work with every business outfit. Steer clear of trendy colors, odd shapes and funky textures. This is where restraint really pays off.

PRODUCT DETAILS: 18K rose gold and diamond ring with eight natural color diamonds (0.93 TCW) and seven white diamonds (0.12 TCW), by Alex Sepkus

$8,035

alexsepkus.com


Cindy Edelstein owns Jeweler’s Resource Bureau, a niche marketing firm that offers the industry solutions for helping designers and retailers connect and profit together. Visit jewelrydesignerfinder.com to sign up for her trend newsletter and follow her on Twitter at @JewelryBizGuru.

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Customer Types

Customer Types: The Power Player

mm

Published

on

Printable PDF of Power Player Customer Type

Click image for printable PDF version of this page.

True, there are countless articles about the “glass ceiling” and 77 cents earned per every man’s dollar, but there are still many women winning at the corporate game. And when they suit up for action, they want the appropriate accessories. Nothing denotes power like the gleam of gold and platinum. Simple silhouettes, monochromatic colors and quiet bling are the way to go for jewels that can command attention in the boardroom. — CINDY EDELSTEIN

Advertisement

This article originally appeared in the July 2015 edition of INDESIGN.


* All prices MSRP unless otherwise indicated.

THE EARRINGS

The Power Player earrings are not too big, not too colorful and not too swingy. They should add a glimmer of gold and a glint of gems in a restrained yet elegant way.

PRODUCT DETAILS: 18K big Baubles earrings with black diamonds, by Syna

Advertisement

$3,850

synajewels.com


THE BRACELET

A power gold cuff is a great balance to the power watches that men wear. And simple, unfussy shapes can be feminized with pearls or gems and a bit of soft chain.

Advertisement

PRODUCT DETAILS: 18K Tahitian pearl cuff by Jemma Wynne

$7,350

jemmawynne.com


THE NECKLACE

The Power Player is always on the go, so jewelry that can be combined, worn different ways and converted is always the best idea for her to get more looks from a few pieces.

PRODUCT DETAILS: 24K handcrafted gold necklace or bracelet that can be worn as a single strand or in multiple layers, by Gurhan

$10,500

gurhan.com


THE RING

A gold ring with monochromatic colored gems and a minimalist silhouette will work with every business outfit. Steer clear of trendy colors, odd shapes and funky textures. This is where restraint really pays off.

PRODUCT DETAILS: 18K rose gold and diamond ring with eight natural color diamonds (0.93 TCW) and seven white diamonds (0.12 TCW), by Alex Sepkus

$8,035

alexsepkus.com


Cindy Edelstein owns Jeweler’s Resource Bureau, a niche marketing firm that offers the industry solutions for helping designers and retailers connect and profit together. Visit jewelrydesignerfinder.com to sign up for her trend newsletter and follow her on Twitter at @JewelryBizGuru.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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