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David Brown: The Plan’s the Thing

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Don’t go another day without setting clear business objectives.

{loadposition davidbrownheader}

[h3]The Plan’s the Thing[/h3]

[dropcap cap=B]udgets are little more than goals for the store to achieve, and they can go a long way to being achieved if they are written down and reviewed. [/dropcap]

Budgets can serve a number of purposes: to keep costs under control, to measure performance against benchmarks, and to track staff and sales performance, just to name a few. Budgets can be conservative or optimistic – and neither form is wrong as long as you know why you are setting them. The most effective use of budgeting, however, is when the budget or goals of the business are tied to the needs of the owners.

Before setting a budget, it is important to prepare a GAP analysis – where the owner determines the gap between the business’s current performance and where he needs to be at the end of his remaining working life. A business owner with 10 years working life and $100,000 in savings will have a lot more work to do if he wants $1 million in retirement savings than an owner with $500,000 already saved and 20 years of working life ahead of her.

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Determining your savings and lifestyle needs, and working backwards to determine the levels of profit needed to meet those needs (and hence the level of expenses, margin, sales and inventory you require to reach that profit), is the most effective way to set your budgets.

Some jewelry specific systems will provide you with a further budgeting breakdown by department so you know what sales and mark-ups you will require across each category. Still further, these budgets can be broken down to monthly and daily targets, so you can soon see where you are heading off course and take action to get back on track.

Business is a constantly changing game, and the recording and measuring of this information daily is crucial so you can take steps to be at the top of your game.


David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the January 2010 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Brown

David Brown: The Plan’s the Thing

Published

on

Don’t go another day without setting clear business objectives.

{loadposition davidbrownheader}

[h3]The Plan’s the Thing[/h3]

[dropcap cap=B]udgets are little more than goals for the store to achieve, and they can go a long way to being achieved if they are written down and reviewed. [/dropcap]

Budgets can serve a number of purposes: to keep costs under control, to measure performance against benchmarks, and to track staff and sales performance, just to name a few. Budgets can be conservative or optimistic – and neither form is wrong as long as you know why you are setting them. The most effective use of budgeting, however, is when the budget or goals of the business are tied to the needs of the owners.

Advertisement

Before setting a budget, it is important to prepare a GAP analysis – where the owner determines the gap between the business’s current performance and where he needs to be at the end of his remaining working life. A business owner with 10 years working life and $100,000 in savings will have a lot more work to do if he wants $1 million in retirement savings than an owner with $500,000 already saved and 20 years of working life ahead of her.

Determining your savings and lifestyle needs, and working backwards to determine the levels of profit needed to meet those needs (and hence the level of expenses, margin, sales and inventory you require to reach that profit), is the most effective way to set your budgets.

Some jewelry specific systems will provide you with a further budgeting breakdown by department so you know what sales and mark-ups you will require across each category. Still further, these budgets can be broken down to monthly and daily targets, so you can soon see where you are heading off course and take action to get back on track.

Business is a constantly changing game, and the recording and measuring of this information daily is crucial so you can take steps to be at the top of your game.


David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected]

[span class=note]This story is from the January 2010 edition of INSTORE[/span]

Advertisement

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

{loadposition xtra-browncolumn}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular