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To Boost Your Business, Try This 34-Cent Marketing Miracle

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You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

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Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.


David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

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This article is an online extra for INSTORE Online.

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It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

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David Geller

To Boost Your Business, Try This 34-Cent Marketing Miracle

mm

Published

on

You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Advertisement

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.

Advertisement

David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular