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To Boost Your Business, Try This 34-Cent Marketing Miracle

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You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

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Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.


David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

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This article is an online extra for INSTORE Online.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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David Geller

To Boost Your Business, Try This 34-Cent Marketing Miracle

mm

Published

on

You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Advertisement

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.

Advertisement

David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular