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To Boost Your Business, Try This 34-Cent Marketing Miracle

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Published

8 years ago

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You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

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Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.

David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

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This article is an online extra for INSTORE Online.

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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David Geller

To Boost Your Business, Try This 34-Cent Marketing Miracle

mm

Published

8 years ago

on

You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Advertisement

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.

Advertisement

David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

This article is an online extra for INSTORE Online.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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Most Popular