Connect with us

To Boost Your Business, Try This 34-Cent Marketing Miracle

mm

Published

on

You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

Advertisement

Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.


David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

Advertisement

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

David Geller

To Boost Your Business, Try This 34-Cent Marketing Miracle

mm

Published

on

You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store and Renie and I do this now at Jewelerprofit.

Last weekend, I went to Relax the Back store and bought a special cushion for my rear end — or, should I say, lack thereof. Spent $175, well worth it. But I just received a hand-written thank-you note from the salesman. I think this is the first time I’ve gotten a hand-written thank-you note in 18 months.

It stands out. You should do it, and yes, even on watch batteries.

When I had my store, we mailed pre-printed postcards for sales under $250. Items/repairs/custom work sold for over $250 got a hand-written thank-you note in a nice envelope. Yes, real stamps.

You’ll be the talk of your customers and friends. I mean, who gets a thank-you note nowadays?

Advertisement

Don’t tell me you send text messages or emails instead. Only 25% of emails are opened, if that.

Folks, you need to realize that millennials do have mailboxes and open mail.

So today’s lesson is to send thank-you notes. It will increase business. All for only 34 cents.

To Boost Your Business, Try This 34-Cent Marketing Miracle

A hand-written note on a postcard to David Geller from Relax the Back.

To Boost Your Business, Try This 34-Cent Marketing Miracle

The front of the postcard.

Advertisement

David Geller is a consultant to jewelers on store management. Email him at dgellerbellsouth.net.

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular