(PRESS RELEASE) NEW YORK — American luxury jeweler David Yurman announces its fourteenth annual partnership with the Breast Cancer Research Foundation (BCRF) in support of Breast Cancer Awareness Month in October.
This year also marks the second annual David Yurman Award for Breast Cancer Research, in the amount of $500,000, awarded in recognition of David Yurman’s significant fundraising efforts for the Foundation. The 2022 award recipients are Dr. Hayley McDaid, a New York based scientist whose current research focuses on identifying new therapeutic options for triple-negative and BRCA-driven breast cancers, as well as Dr. Sarat Chandarlapaty, a New York based medical oncologist and researcher studying how and why breast cancers become resistant to treatment.
“By partnering with BCRF, the largest private funder of breast cancer research in the world, David Yurman is moving lifesaving research forward,” said BCRF President & CEO Myra Biblowit. “The company’s steadfast support, year after year, is a testament to its commitment to our shared mission: bringing the end of breast cancer into focus.”
David Yurman has proudly partnered with BCRF since 2008, dedicating a limited-edition assortment of pink jewelry for the organization each year. This year, David Yurman is adding to this assortment by introducing new styles including a Ribbon Collectible Bracelet and Ribbon Collectible Pendant – both created in sterling silver with pink enamel or pink sapphires.
David Yurman is donating 20% of the purchase price of each of its ribbon motif pieces as well as 100% of net profits ($16 of the $20 purchase price) from its pink rubber Cable Bracelets to BCRF on an ongoing basis year-round. In addition, David Yurman will donate 20% of the purchase price from a wider BCRF assortment sold at David Yurman retail locations in the United States and Canada and click here for the entire month of October.
