David’s Bridal Inc. (King of Prussia, Pa.) has taken the wraps off Diamonds & Pearls, a new bridal boutique concept that delivers “elevated, curated and personalized experiences for today’s bride, through a space that seamlessly blends timeless elegance with contemporary allure,” it said in a news release.
The first Diamond & Pearls – which David’s describes as its store of the future – will have its grand opening on May 29 in Delray Beach, Fla., with a second as-yet-undisclosed location to open later this year.
“At David’s, we believe every bride deserves a magical experience – and it starts the moment she walks into one of our stores,” said CEO Kelly Cook. “With Diamonds & Pearls, we’re taking this promise to the next level. This is where trend meets tradition, where high fashion meets high touch and high tech, and where we bring the full power of David’s and all of our offerings into a modern, elevated setting.
“By hand selecting the products, brands and partners highlighted in our Diamonds & Pearls stores, plus the ability to digitally shop in store with our ‘endless aisle’ technology, we’re bringing sophisticated curation with a seamless, modern in-store experience today’s brides want and expect.”
Now marking 75 years in business, David’s Bridal offers wedding and special-occasion fashion at 190-plus company-owned stores across the U.S. and Canada, and franchise locations in Mexico.
