(PRESS RELEASE) NEW YORK, NY — Diamond Council of America (DCA), a non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales, has announced the launch of a new, interactive learning platform and content updates to two of the association’s cornerstone courses: Beginning Jewelry Sales and Advanced Jewelry Sales. Designed with today’s educational needs in mind, the updated platform makes the courses easier to navigate and more accessible and engaging for jewelry professionals at all stages of their careers.
The updated Beginning Jewelry Sales course builds essential skills in customer engagement and product knowledge, with practical training for both new and experienced associates. Advanced Jewelry Sales enhances this foundation by focusing on customer communication, merchandising, and service strategy. Also available in the new platform are the The Diamond Course and The Colored Gemstone Course, offering in-depth knowledge on diamond grading, lab-grown stones, gemstone value, and presentation techniques to help sales professionals guide informed, confident purchases.
“We are thrilled to provide these updated courses for DCA members and the jewelry industry. Ease of use was a top priority in developing this new learning environment,” says DCA President and CEO Terry Chandler. “Thanks to the generous support from Jewelers Mutual, our new platform and updated curriculums now better support every step of a student’s professional development, making staff better equipped to sell more jewelry.”
“At Jewelers Mutual, we are proud to support the Diamond Council of America and its mission to make quality jewelry education accessible to all. We believe that well-trained sales associates not only drive stronger sales but also build lasting customer trust and satisfaction,” said Scott Murphy, President and Chief Executive Officer at Jewelers Mutual.
As part of an ongoing commitment to modernizing educational resources, the latest updates enhance the content’s clarity, accessibility, and visual appeal. The refreshed material introduces newly developed and expanded sections dedicated to lab-grown diamonds, pearls, and watches, offering a more intuitive and engaging learning experience for readers.
Students currently enrolled in courses on DCA’s legacy platform must complete their coursework within one year of their original start date or by August 1, 2025. After August 1, students still in progress will restart the course in the new platform.
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For more information about DCA, to enroll in DCA courses or to become a member, please visit www.diamondcouncil.org.
