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De Beers Diamond Jewellers Launches on Farfetch

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(PRESS RELEASE) De Beers announces its new online store launching on Farfetch, the global marketplace for the luxury fashion industry.

De Beers will sell a beautiful selection of its fine jewelry diamond creations to a new audience, shipping throughout 100 countries and via its 10 different language sites.

The jewelry selection encompasses designs from De Beers iconic Enchanted Lotus and Talisman collections. A wider offering will also be available from its entry price designs such as My First De Beers (starting at £600) as well as its classic pieces.

The customer will be able to learn more about De Beers as well as the story behind each collection through Farfetch’s editorial pages.

“We are thrilled to launch our peerless diamond jewellery creations on the Farfetch platform, an endorsement of our shared passions for creativity and innovation. This is an important step for our brand, providing instant access to a global audience with efficiency and scale, whilst strengthening our brand presence within new and existing luxury markets. Through Farfetch’s marketplace model, we aim to deliver an inspirational and seamless shopping experience for our customers with diamond mastery at its core” said François Delage, CEO of De Beers Diamond Jewellers.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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