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De Beers Officially Launches Diamond Reselling Business in the U.S.

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Retailers and consumers targeted with “more accurate and attractive” prices.

After an 18-month pilot program, De Beers has officially launched its diamond reselling business in the U.S., according to Rapaport. The article cites a statement from De Beers, which says that the International Institute of Diamond Valuation targets both retailers and consumers with “more accurate and attractive” prices while giving retailers “a service that complements their own activities, helping to maintain customer relationships and support repeat business.”

Read more at Rapaport

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