Headlines

De Beers to Expand Lab-Grown Diamond Line

It’s adding bracelets and stackable rings.

Published

5 years ago

December 3, 2018

INSTORE Staff

De Beers intends to add several types of jewelry its Lightbox line of lab-created diamonds.

In 2019 the company will roll out bracelets and stackable rings as part of the line, Rapaport News reports, citing Sally Morrison, chief marketing officer for Lightbox.

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The news first appeared on the Twitter account @diamondanalyst, which is operated by John Vardis.

De Beers announced in May that it was launching Lightbox Jewelry, with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. The line features pink, blue and white lab-grown diamonds in a selection of earring and necklace designs.

Bruce Cleaver, CEO of De Beers, said at the time that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”

To support Lightbox, De Beers Group is investing $94 million over four years in a new Element Six production facility near Portland, OR.

Read more at Rapaport News

Related Topics: De Beers lab-grown diamonds

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