Connect with us

Headlines

De Beers to Expand Lab-Grown Diamond Line

It’s adding bracelets and stackable rings.

mm

Published

on

De Beers intends to add several types of jewelry its Lightbox line of lab-created diamonds.

In 2019 the company will roll out bracelets and stackable rings as part of the line, Rapaport News reports, citing Sally Morrison, chief marketing officer for Lightbox.

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way
Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

Video: Gene the Jeweler Talks About the Challenges of Family Life
Gene the Jeweler

Video: Gene the Jeweler Talks About the Challenges of Family Life

Video: Chicago Jeweler Calls on Mayor to Get Tough on Crime
Headlines

Video: Chicago Jeweler Calls on Mayor to Get Tough on Crime

The news first appeared on the Twitter account @diamondanalyst, which is operated by John Vardis.

De Beers announced in May that it was launching Lightbox Jewelry, with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. The line features pink, blue and white lab-grown diamonds in a selection of earring and necklace designs.

Bruce Cleaver, CEO of De Beers, said at the time that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”

To support Lightbox, De Beers Group is investing $94 million over four years in a new Element Six production facility near Portland, OR.

Advertisement

Read more at Rapaport News

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular