De Beers intends to add several types of jewelry its Lightbox line of lab-created diamonds.
In 2019 the company will roll out bracelets and stackable rings as part of the line, Rapaport News reports, citing Sally Morrison, chief marketing officer for Lightbox.
The news first appeared on the Twitter account @diamondanalyst, which is operated by John Vardis.
De Beers announced in May that it was launching Lightbox Jewelry, with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. The line features pink, blue and white lab-grown diamonds in a selection of earring and necklace designs.
Bruce Cleaver, CEO of De Beers, said at the time that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”
To support Lightbox, De Beers Group is investing $94 million over four years in a new Element Six production facility near Portland, OR.
Advertisement
Read more at Rapaport News
