Connect with us

Headlines

De Beers to Expand Lab-Grown Diamond Line

It’s adding bracelets and stackable rings.

mm

Published

on

De Beers intends to add several types of jewelry its Lightbox line of lab-created diamonds.

In 2019 the company will roll out bracelets and stackable rings as part of the line, Rapaport News reports, citing Sally Morrison, chief marketing officer for Lightbox.

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead
Jimmy Degroot

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once
Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way
Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

The news first appeared on the Twitter account @diamondanalyst, which is operated by John Vardis.

De Beers announced in May that it was launching Lightbox Jewelry, with products priced from $200 for a quarter-carat stone to $800 for a one-carat stone. The line features pink, blue and white lab-grown diamonds in a selection of earring and necklace designs.

Bruce Cleaver, CEO of De Beers, said at the time that Lightbox would “transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now.”

To support Lightbox, De Beers Group is investing $94 million over four years in a new Element Six production facility near Portland, OR.

Advertisement

Read more at Rapaport News

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular