Connect with us

Headlines

DPA to Unveil New Slogan That Will Replace ‘Diamonds Are Forever’

mm

Published

on

Mining companies say that old slogan doesn’t resonate with millennials.

The Diamond Producers’ Association – a group of leading mining companies, including De Beers – says it will unveil a new slogan at the upcoming JCK Luxury show in Las Vegas that will replace “Diamonds Are Forever,” Reuters reports. The article says that the new campaign will target millennials, with DPA chief executive Jean-Marc Lieberherr noting that the longtime “Diamonds Are Forever” slogan doesn’t resonate with the rising generation. The DPA is also looking to the U.S. market to spark recovery in the global diamond industry, as the U.S. accounts for 45 percent of overall demand.

Read more at Reuters

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular