Connect with us

Press Releases

De Beers Unveils High Jewelry Collection at Paris Couture

mm

Published

on

 

(Press Release)
De Beers has debuted its High Jewelry collection during the 2016 Paris Couture week.

Inspired by the winding course of the Thames River and the silhouettes of the surrounding city, the collection recalls a voyage through London, capturing five landmarks it passes in diamond form – Albert Bridge, Battersea Light, Elizabeth Tower, London Eye and the Thames Path.

“We are proud to call London our home and to introduce our first collection designed as a tribute to our brand’s founding city. These unique pieces have been created to encapsulate the magical light that dances on these iconic landmarks and reflects on the majestic Thames, bringing to life the unique spirit of London. The five sets showcase exceptional, fluid craftsmanship to reflect the water and the light through the beautiful combination of diamond cuts and skillful jewelry techniques,” says François Delage, CEO of De Beers Diamonds Jewelers.

De Beers worked with longstanding collaborator Mary McCartney to capture the spirit of London and the De Beers woman. McCartney explores the chosen landmarks, presenting them in five atmospheric yet intimate photographic diptychs, the double-exposure technique mirroring the craftsmanship of the diamonds.

Alongside the London by De Beers pieces, De Beers presented a selection of solitaire diamonds titled “1888 White Master Diamonds.” The diamonds were selected by the president of the De Beers Institute of Diamonds, with the collection showcasing rare “white” diamonds of more than 10 carats, including M to X color diamonds unique to De Beers, alongside more classical whites such as a 17.23 carat D Colour Pear pendant.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular