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Dear Santa Week Is A Perfect Opportunity For Wish Lists … Plus More Important Dates For November

And don’t miss the resources available for Small Business Saturday.

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Mark Twain

30 Noting that he’d been born the same year that Halley’s Comet had last visited, Mark Twain predicted he’d die on its return. “The Almighty has said, no doubt: ‘Now here are these two unaccountable freaks; they came in together, they must go out together.’” And he was right. And, as always, he was funny in his acerbic way. For Twain, humor wasn’t some optional extra. It was the key to a good life. On the 185TH ANNIVERSARY OF TWAIN’S BIRTH, keep that in mind as you enter the craziest four weeks of the year.

7 DEAR SANTA WEEK starts today, and few wish-list formats work better than Dear Santa. Get one up on your website along with some links to gift ideas.

17 Inspired by Jimmy Kimmel, NATIONAL UNFRIEND DAY urges you to take an honest inventory of your friends list and eliminate those who aren’t true friends. Spend time with the people who matter.

28 SMALL BUSINESS SATURDAY is your 15 minutes in the spotlight in a crowded holiday season. Go to smallbusinesssaturday.com and check out the resources available (newsletters, sample social media posts, free online banners, logos, customizable signage and more).

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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