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Dear Santa Week Is A Perfect Opportunity For Wish Lists … Plus More Important Dates For November

And don’t miss the resources available for Small Business Saturday.

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Mark Twain

30 Noting that he’d been born the same year that Halley’s Comet had last visited, Mark Twain predicted he’d die on its return. “The Almighty has said, no doubt: ‘Now here are these two unaccountable freaks; they came in together, they must go out together.’” And he was right. And, as always, he was funny in his acerbic way. For Twain, humor wasn’t some optional extra. It was the key to a good life. On the 185TH ANNIVERSARY OF TWAIN’S BIRTH, keep that in mind as you enter the craziest four weeks of the year.

7 DEAR SANTA WEEK starts today, and few wish-list formats work better than Dear Santa. Get one up on your website along with some links to gift ideas.

17 Inspired by Jimmy Kimmel, NATIONAL UNFRIEND DAY urges you to take an honest inventory of your friends list and eliminate those who aren’t true friends. Spend time with the people who matter.

28 SMALL BUSINESS SATURDAY is your 15 minutes in the spotlight in a crowded holiday season. Go to smallbusinesssaturday.com and check out the resources available (newsletters, sample social media posts, free online banners, logos, customizable signage and more).

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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