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Dear Santa Week Is A Perfect Opportunity For Wish Lists … Plus More Important Dates For November

And don’t miss the resources available for Small Business Saturday.

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Mark Twain

30 Noting that he’d been born the same year that Halley’s Comet had last visited, Mark Twain predicted he’d die on its return. “The Almighty has said, no doubt: ‘Now here are these two unaccountable freaks; they came in together, they must go out together.’” And he was right. And, as always, he was funny in his acerbic way. For Twain, humor wasn’t some optional extra. It was the key to a good life. On the 185TH ANNIVERSARY OF TWAIN’S BIRTH, keep that in mind as you enter the craziest four weeks of the year.

7 DEAR SANTA WEEK starts today, and few wish-list formats work better than Dear Santa. Get one up on your website along with some links to gift ideas.

17 Inspired by Jimmy Kimmel, NATIONAL UNFRIEND DAY urges you to take an honest inventory of your friends list and eliminate those who aren’t true friends. Spend time with the people who matter.

28 SMALL BUSINESS SATURDAY is your 15 minutes in the spotlight in a crowded holiday season. Go to smallbusinesssaturday.com and check out the resources available (newsletters, sample social media posts, free online banners, logos, customizable signage and more).

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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