(PRESS RELEASE) Bridal season is here, and future brides and significant others are looking to natural diamonds as their diamond of choice. Skepticism about the value of lab diamonds is increasing as consumers wonder why the same jewelry store is selling a 3 ct fvs2 lab round diamond for 30% less than it did 4 months ago.
While there are many uncertainties in the market today, here are the fundamentals:
- People are still buying natural diamonds for wonderful occasions like weddings, engagements, anniversaries, and birthdays.
- Diamonds may be 1 – 3.5 billion years old
- It takes mining around 1 million parts of ore just to uncover 1 part of diamond.
- Profit margins on natural diamonds are so much greater now than on lab diamonds.
- Demand from end consumers is much greater contributing to a shortage in the market.
GN Diamond analyzes what shapes and sizes are selling the fastest. Equipped with the knowledge that perhaps 60% of all money being spent on diamonds are rounds and ovals, GN educates retailers on how to receive the maximum return on their investment and increase cash flow. By understanding where there are shortages and rarities in the market, retailers gain insight into what their markups should be and whether there is a need to accept or entertain price negotiations by end consumers.
Retailers can buy loose, natural diamonds confidently and trust GN Diamond. GN stands behind their merchandise and offers a 100% guarantee on all natural loose diamonds and diamond jewelry.
For more information on GN simply call 800-724-8810, email sales@gndiamond.com or visit gndiamond.com.
