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Department Store Revamps Fine Jewelry Room to Create Private Shopping Experience

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Each counter has a screened seating area.

British department store Harrods has remodeled its fine jewelry room to transform it into a private and more personalized shopping environment, Luxury Daily writes. The article says that the room now includes screened seating areas for each counter that sells exclusive and rare pieces, as well as bespoke lighting. “We have seen an increase in demand for high jewelry, large stone sales and bespoke orders across the department in recent years, so [we] have included private VIP salons to facilitate these conversations within each of the counters,” says Helen David, fashion director at Harrods, in a statement.

A rendering of Harrod’s new fine jewelry department.

Read more at Luxury Daily

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