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Designer’s Sales Skyrocket After Her Work Is Worn by ‘The Bachelorette’

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The turquoise choker had a starring role.

Dallas jewelry designer Rory Ashton saw a big uptick in business recently, D Magazine reports, thanks to a very prominent customer: JoJo Fletcher, from TV’s “The Bachelorette.” Fletcher wore Ashton’s designs on the show, the article says, and as a result, Ashton’s pieces are being carried in 120 stores across the U.S., up from 20. A turquoise choker (shown) has been especially popular. “I was pulling all-nighters just trying to make necklaces,” Ashton says. “We sold almost 1,000 orders of those chokers in the week of ‘The Bachelorette’ finale alone.”

Read more at D Magazine

Second batch of Turquoise Gem Chokers are on their way Thank you for your patience- we have been working hard to get these out to you!! Xoxo #roryashton

A photo posted by Rory Ashton Faucett (@roryashton) on Aug 16, 2016 at 2:51pm PDT

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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