Headlines

Designer’s Sales Skyrocket After Her Work Is Worn by ‘The Bachelorette’

Published

7 years ago

August 23, 2016

The turquoise choker had a starring role.

Dallas jewelry designer Rory Ashton saw a big uptick in business recently, D Magazine reports, thanks to a very prominent customer: JoJo Fletcher, from TV’s “The Bachelorette.” Fletcher wore Ashton’s designs on the show, the article says, and as a result, Ashton’s pieces are being carried in 120 stores across the U.S., up from 20. A turquoise choker (shown) has been especially popular. “I was pulling all-nighters just trying to make necklaces,” Ashton says. “We sold almost 1,000 orders of those chokers in the week of ‘The Bachelorette’ finale alone.”

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”