Connect with us

Headlines

Designer Sells Fine Jewelry From a Vending Machine

mm

Published

on

Designer Sells Fine Jewelry From a Vending Machine

It’s an ‘unlikely experience.’

Lots of retail experts tout unique events and experiences as the way to appeal to today’s generation of consumers.

Jewelry designer Marla Aaron has apparently that advice to heart. She’s created and installed a “vending machine” at the Brooklyn Museum to carry a selection of her products.

“We created this vending machine as a new way to deliver an unlikely experience for our customers — to find our jewelry in a place where they would not normally find it,” Aaron said in a press release. “Whether that encounter is in exceptional stores (like the ones we are sold in currently), via our e-commerce channels or something unexpected in an unexpected place, like the Brooklyn Museum. This is an experiment on many levels — creatively most especially so it made perfect sense to choose a cultural institution as our partner for this project.”

The vending machine has a touchscreen as well as video capabilities that tell the designer’s story. Aaron is offering seven products for purchase ranging in price from $100 to $1,500.

The machine will be at the museum through the holidays, and the brand plans to roll out additional machines internationally in 2018.

Advertisement

Designer Sells Fine Jewelry From a Vending Machine

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular