Connect with us

Headlines

Designer Sells Fine Jewelry From a Vending Machine

mm

Published

on

It’s an ‘unlikely experience.’

Lots of retail experts tout unique events and experiences as the way to appeal to today’s generation of consumers.

Jewelry designer Marla Aaron has apparently that advice to heart. She’s created and installed a “vending machine” at the Brooklyn Museum to carry a selection of her products.

“We created this vending machine as a new way to deliver an unlikely experience for our customers — to find our jewelry in a place where they would not normally find it,” Aaron said in a press release. “Whether that encounter is in exceptional stores (like the ones we are sold in currently), via our e-commerce channels or something unexpected in an unexpected place, like the Brooklyn Museum. This is an experiment on many levels — creatively most especially so it made perfect sense to choose a cultural institution as our partner for this project.”

The vending machine has a touchscreen as well as video capabilities that tell the designer’s story. Aaron is offering seven products for purchase ranging in price from $100 to $1,500.

The machine will be at the museum through the holidays, and the brand plans to roll out additional machines internationally in 2018.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

Promoted Headlines

Most Popular