Press Releases

Diamond Council of America Launches “Second Spark” Workforce Initiative

The program that connects veterans and returning parents to careers in jewelry retail.

Published

2 weeks ago

April 2, 2026

Press Releases

(PRESS RELEASE) NEW YORK, NY — Diamond Council of America (DCA), a charitable non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales, has announced the launch of the Second Spark Workforce Initiative. The Initiative is designed to connect veterans and returning parents with rewarding careers in jewelry retail while helping the industry address a critical and growing talent gap.

As the jewelry industry faces workforce challenges driven by retirements, an aging labor pool, and increased competition for retail talent, the Second Spark Initiative creates a new pipeline of trained professionals. The program also opens doors for veterans and returning parents—highly capable and motivated individuals with strong transferable skills—by providing accessible training and direct connections to career opportunities.

“We’re proud to launch Second Spark as a unique solution to two important needs—creating career opportunities for veterans and returning parents, and strengthening the future workforce of our industry,” said Annie Doresca, DCA President & CEO. “It’s a program built on both purpose and practicality.”

Launching with an inaugural cohort of up to 100 participants, the program offers an 8–10-week curriculum built around four DCA courses. Participants earn the DCA Diploma in Gem and Jewelry Sales and receive résumé and interview coaching, mentorship, and job-placement support with retail partners. Graduates may also pursue the Certified Sales & Service Professional (CSSP) credential through Jewelers of America.

Second Spark is supported by the JCK Industry Fund and is actively seeking additional partners to expand its reach. Backed by DCA’s trusted educational infrastructure, the program aims to strengthen the future of jewelry retail by aligning employer needs with a skilled and motivated workforce.

For more information about the Second Spark Workforce Initiative or partnership opportunities, please visit here.

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