Connect with us

Press Releases

Diamond Empowerment Fund Announces Winners of Inaugural Millennial-Focused Proposal Contest

The winners hail from Tampa, FL.

mm

Published

on

(PRESS RELEASE) NEW YORK – Diamond Empowerment Fund announced the winners of the Inaugural “Real Stories. Real Diamonds. Real Impact” video proposal contest. A second year of the proposal contest is now being planned.

The winning couple of this year’s contest, Robyn and Austin, hail from Tampa, FL, and were engaged at a Balloon Fiesta in Albuquerque, NM. “After 6 years together this ring represents our love and commitment, our promise to each other, and our promise of forever,” says Robyn.

Video: Sell More Jewelry by Staying in the Moment and Asking This Question
Jimmy Degroot

Video: Sell More Jewelry by Staying in the Moment and Asking This Question

Video: What Jewelers Should Be Doing Right Now
Jimmy Degroot

Video: What Jewelers Should Be Doing Right Now

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead
Jimmy Degroot

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead

That “forever” will include a trip to Botswana, one of the largest producers of gem quality diamonds in the world, to see firsthand the impact natural, mined diamonds have had on the country and to share their experiences through social media.

Videos were judged by digital media influencers @thediamondsgirl, @greenweddingshoes and @roamaroo with combined followers numbering over 1.2 million.

Propelled by strong retailer engagement in promoting the contest, millennial engagement was high and this success has spurred the Diamond Empowerment Fund to plan for a second year of the contest, to be announced later this year. “The contest is helping boost consumer understanding of the real, positive impact for communities of natural, mined diamonds” says Executive Committee member Rebecca Foerster, president of Alrosa USA.

Diamond Empowerment Fund President Anna Martin, senior vice president of GIA, says, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence in, and ultimately demand for, diamonds.”

Advertisement

The winning video can be seen on DiamondsDoGood.com/myproposalcontest.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular