Connect with us

Press Releases

Diamond Empowerment Fund Announces Winners of Inaugural Millennial-Focused Proposal Contest

The winners hail from Tampa, FL.

mm

Published

on

Diamond Empowerment Fund Announces Winners of Inaugural Millennial-Focused Proposal Contest

(PRESS RELEASE) NEW YORK – Diamond Empowerment Fund announced the winners of the Inaugural “Real Stories. Real Diamonds. Real Impact” video proposal contest. A second year of the proposal contest is now being planned.

The winning couple of this year’s contest, Robyn and Austin, hail from Tampa, FL, and were engaged at a Balloon Fiesta in Albuquerque, NM. “After 6 years together this ring represents our love and commitment, our promise to each other, and our promise of forever,” says Robyn.

Video: How to Find a Good Manager for Your Jewelry Store
Jimmy Degroot

Video: How to Find a Good Manager for Your Jewelry Store

Video: Sharpen Your Bridal Jewelry Presentations
Jimmy Degroot

Video: Sharpen Your Bridal Jewelry Presentations

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry
Jimmy Degroot

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry

That “forever” will include a trip to Botswana, one of the largest producers of gem quality diamonds in the world, to see firsthand the impact natural, mined diamonds have had on the country and to share their experiences through social media.

Videos were judged by digital media influencers @thediamondsgirl, @greenweddingshoes and @roamaroo with combined followers numbering over 1.2 million.

Propelled by strong retailer engagement in promoting the contest, millennial engagement was high and this success has spurred the Diamond Empowerment Fund to plan for a second year of the contest, to be announced later this year. “The contest is helping boost consumer understanding of the real, positive impact for communities of natural, mined diamonds” says Executive Committee member Rebecca Foerster, president of Alrosa USA.

Diamond Empowerment Fund President Anna Martin, senior vice president of GIA, says, “Educating the younger generation on the good diamonds do and inviting them to engage in this narrative will help boost consumer confidence in, and ultimately demand for, diamonds.”

Advertisement

The winning video can be seen on DiamondsDoGood.com/myproposalcontest.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular