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Diamond Producers Association Releases New Complementary Suite of Tools for Retailers

It includes a free social media asset library that will be expanded regularly.

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(PRESS RELEASE) LAS VEGAS — The Diamond Producers Association (DPA) launched an expanded offering of educational assets available to the jewelry trade at JCK Las Vegas, adding to the already robust set of materials available on the DPA trade portal.

The new asset package includes a free social media asset library that will be expanded regularly to help retailers feed their digital channels with fresh, insightful and compelling content for consumers. The social media asset mix includes both static images as well as video assets which drive to the recently released Total Clarity platform.

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The DPA is also providing a new customizable byline highlighting key data from Total Clarity, a report on how diamonds impact people and the planet. Retailers can easily adapt it for use in local markets. See here.

Additional materials include several new informational ‘one-sheeters’ answering essential questions about the key differences between natural diamonds and laboratory-grown diamonds, including questions relating to product value and environmental claims.

The DPA also debuted a new video, the Essential Diamond Truths, which shows fundamental facts about diamonds – and what makes them real and rare. The video is available for use by the retail trade on their own channels. Watch video below:


“Deepening our support to the trade has been a key focus of ours in 2019,” said Kristina Buckley Kayel, managing director of North America for the DPA. “We aim to create assets that are both visually compelling and informational, as well as turn-key, allowing for seamless integration by our retail partners. The Total Clarity assets will be especially valuable in helping retailers communicate the benefits of the diamond sector’s global reach and its importance to the livelihood of millions of people.”

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Total Clarity is a year-long advocacy platform anchored in new, independent data from TrucostESG Analysis, part of S&P Global. The Trucost report, titled The Socioeconomic and Environmental Impact of Large-Scale Diamond Mining, is the world’s first comprehensive analysis of the contributions of DPA Members, examining socioeconomic and environmental benefits and impacts. The report finds that DPA Members, which together account for 75% of global rough diamond production, generate more than US$16 billion in net socioeconomic and environmental benefits annually through their diamond mining operations. The report challenges many outdated myths and misconceptions about the large-scale diamond mining industry.

The DPA also provided an update on For Me, From Me, their latest Real is Rare, Real is a Diamond campaign launched earlier this year focused on women self-purchase. Retailer assets including print and digital creative, visual merchandising support and POS materials are available at shop.diamondproducers.com. To learn more about the program and how to enroll email support@diamondproducers.com.

Three new Project ASSURE partners were also revealed: Gemometrics (GemPen), Massive Tech Lab (G-Certain and J-Certain) and SATTGEMS (ASDI). In addition, the DPA published the results from two non-ASSURE partners: Gemlogis (Leo) and SMARTPRO (Screen-I). Project ASSURE is an independent assurance program for Diamond Verification Instruments – a collaboration by the DPA and Signet Jewelers. Through the ASSURE Directory trade participants can access objective and third party verified information on the relative performance of Diamond Verification Instruments and guidance on how to ensure that their business is protected from undisclosed laboratory grown diamonds.

For more information and to access the complete directory, visitwww.diamondproducers.com/assure.

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Plumb Club to Require Members to Join RJC

It’s the first organization of its kind with such a policy.

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(Press Release) NEW YORK – The Plumb Club announced that its members voted to require all new and existing Plumb Club members to become Certified Members of the Responsible Jewellery Council. The Plumb Club, a current RJC association member, is the first organization of its kind to require its members to follow the RJC Code of Practices.

The new requirement underscores The Plumb Club’s purpose to “connect its members and their customers and help shape the future of the jewelry industry.”

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The RJC will collaborate with current and future Plumb Club members to ensure they adopt the RJC Code of Practices and effectively communicate their RJC membership status to their customers and business partners.

“Our new By-Law confirms The Plumb Club’s vision of being a responsible supply side organization recognized for leadership, adding value, and positively impacting the jewelry industry,” said Michael Lerche, Plumb Club president. “We strongly believe that any jewelry retailer who buys product from a non-RJC member is taking a very serious and unnecessary risk. Buying product from a Plumb Club member will greatly mitigate that risk.”

“The Plumb Club’s actions set a clear leadership example for other trade associations and member organizations within the jewelry industry. The Plumb Club’s model of cascading RJC membership through its members is a model for other associations to confidently follow,” said David Bouffard, chair of the Responsible Jewellery Council. “At the RJC, we believe that building consumer confidence is not only important for the future of our industry, but is also an imperative that can be acted on today by joining the RJC.”

Both Lerche and Bouffard called for all current and perspective RJC association members to cascade RJC membership throughout their organizations.

“Having a standardized universal code of practices throughout our industry that the retailer, consumer and even our government, can rely upon to guarantee that these products are the most responsibly sourced and ethically produced in the marketplace is critical. Today, we call on the entire jewelry industry to support the Responsible Jewellery Council and work with us in finding a way for every supplier and retailer in our industry to become a member,” said Lerche.

“As Chair of the RJC, I ask other trade associations within our industry to follow the leadership of The Plumb Club: require your members to join the RJC,” exclaimed Bouffard. “The RJC has a team ready and willing to help your organization develop its own model of cascading RJC membership.”

All certified members of the RJC are able to point their customers and business partners to the RJC’s publicly available Code of Practices to validate how the products they buy and sell are responsibly sourced. The RJC verifies its Code of Practices through full membership of the ISEAL Alliance. RJC members must become certified against the Code of Practices through a third party, independent, certification process. The RJC Code is aligned with international standards from the Organisation of Economic Co-Operation and Development and the United Nations Sustainable Development Goals.

For more information about The Plumb Club, visit https://plumbclub.com/. For more information about the Responsible Jewelry Council, visit https://www.responsiblejewellery.com/.

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Leaders Honored at JNA Awards 2019

16 were honored as recipients across 11 award categories.

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(PRESS RELEASE) HONG KONG – The eighth annual JNA Awards ended on a high note and was well attended by industry dignitaries and trade leaders in Hong Kong on 17 September.

Organized by Informa Markets, the awards celebrates and recognizes entrepreneurs and companies that set high standards for excellence, innovation, and outstanding business performance. A total of 45 Honorees were feted this evening for their notable accomplishments in the past year. Among them, 16 were honored as recipients across 11 award categories by a highly-respected and experienced panel of judges.

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Three outstanding leaders from the retail sector, Cao Thi Ngoc Dung, Hung Ming Li and Wang Chun Li are the recipients of this year’s highest accolade, the Lifetime Achievement Award. These are exceptional leaders well-known for their instrumental roles in transforming and shaping the retail landscape in their respective field and region.

The 16 Award Recipients across 11 categories are:

Brand of the Year – Retail
Shenzhen Sunfeel Jewelry Co Ltd – China

Supplier of the Year
Kapu Gems – India

Industry Innovation of the Year
3a. Industry Innovation of the Year – Diamond Identification
Diamond Services Ltd – Hong Kong

3b. Industry Innovation of the Year – Jewelry Manufacturing Technology
3D Kaiente Jewelry Co Ltd – China

3c. Industry Innovation of the Year – Production Technology
Sahajanand Technologies Pvt Ltd – India
Shenzhen Future Wisdom Jewelry Co Ltd – China

Manufacturer of the Year – Cutting & Polishing – Creativity & Innovation
China Stone Co Ltd – Thailand

Manufacturer of the Year – Jewelry
Chow Tai Fook Jewelry Group Ltd – Hong Kong

Outstanding Enterprise of the Year – China
DECENT Gold Group Co Ltd – China

Outstanding Enterprise of the Year – Countries/Regions outside of China and India
FRANK & co – Indonesia

Outstanding Enterprise of the Year – India
H.K. Designs – India

Retailer of the Year
Luk Fook Holdings (International) Limited – Hong Kong
Phu Nhuan Jewelry Joint Stock Company – Vietnam

Sustainability Initiative of the Year
Shenzhen Xingguangda Jewelry Industrial Co Ltd – China

Young Entrepreneur of the Year (age 40 and below)
Abhay Chordia, Ashok Jewels – India
Angelina Lau, SK Jewelry Group – Singapore

Letitia Chow, chairperson of the JNA Awards, and director of business development – Jewelry Group at Informa Markets, said, “Tonight, we are celebrating a milestone in the jewelry and gemstone trade. These companies have demonstrated that with perseverance and forward-thinking, even in times of challenges, our industry can adapt, transform and continue to make positive impacts to the growth of the business. For that, they truly deserve our sincere congratulations and applause.”

Commented on the 2019 JNA Awards, James Courage, one of the principal judges of the awards remarked, “With increased interest in the Awards, the quality and scope of the entries have increased; hence the judges endeavor to follow up with submissions and clarify, where appropriate, on paper and in-person to ensure comprehension and understanding of the joint judging process and a clear insight into each entry.”

Albert Cheng, one of the principal judges of the awards shared, “It was proven to me, during this year’s due diligence visits to the Awards’ entrants, that the passion of the founders and the way they communicate their visions to their customers via their staff and products or services determine the successes of the brands and companies. I am very proud to honor and recognize these successful entrepreneurs through the JNA Awards.”

Kent Wong, managing director of Chow Tai Fook Jewelry Group remarked, “This year marks the 90th anniversary of Chow Tai Fook Jewelry Group, as well as our eighth consecutive year as a Headline Partner of the JNA Awards. Throughout these years, we are honored to have grown with the JNA Awards and witnessed the continuous breakthroughs in the industry.”

Lin Qiang, president & managing director of the Shanghai Diamond Exchange and one of the awards judges shared, “With the JNA Awards gaining increasing recognition and influence since its inception, the 2019 JNA Awards has reached an unprecedented high. To be able to stand out as an Honoree among the entrants is no easy feat, and to eventually become a Recipient shows that one is indeed the cream of the crop. All of them have achieved great accomplishments and I am sincerely happy for them.”

Kenneth Scarratt, CEO of DANAT concluded, “It is a tremendous honor for DANAT to be involved with the JNA Awards once again in 2019; a celebration of all that is great with our amazing gem and jewelry industry. Indeed, we are at awe, once again, with the organization that goes into the preparations, the determination that goes into the judging, and the extraordinary quality of the Recipients.”

In addition to Headline Partners Chow Tai Fook, Shanghai Diamond Exchange and DANAT, the JNA Awards is supported by Honored Partners KGK Group, China Gems & Jade Exchange, and Guangdong Land Holdings Limited.

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Jewelers of America Announces Recipient of the GEM Award for Lifetime Achievement

It will be held on January 10, 2020.

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Ed Bridge

(PRESS RELEASE) NEW YORK – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, and the GEM Awards Committee have announced that Ed Bridge, chairman emeritus of Ben Bridge Jeweler, Inc., will be the recipient of the GEM Award for Lifetime Achievement at the 18th annual GEM Awards on Friday, January 10, 2020, at Cipriani 42nd Street in New York City.

The GEM Awards gala honors the outstanding achievements of individuals or companies whose work raises the visibility and status of fine jewelry and watches. Bridge is receiving the 2020 GEM Award for Lifetime Achievement for his dedication to Ben Bridge and the jewelry industry throughout the course of his career.

“Ed has undoubtedly increased the professionalism for the jewelry industry. His commitment to his family business is unwavering and his leadership on the boards of so many jewelry industry associations has been immensely appreciated by all those who benefit from his contributions,” says JA President & CEO David J. Bonaparte. “It is a privilege to be able to present this GEM Award for Lifetime Achievement to everyone’s friend, Mr. Ed Bridge.”

Ed Bridge is the Chairman Emeritus of Ben Bridge Jeweler, Inc., a family managed retail jewelry business founded in Seattle in 1912. The company has over 90 stores throughout the Western United States and Canada. Ed was President / Co-CEO from 1990 – 2017 and Chairman / CEO from 2018 – 2019. Ben Bridge Jeweler was sold to Warren Buffett in 2000 and remains part of Berkshire Hathaway. Ed has served on many industry boards, including Jewelers for Children (Past Board Chair), Jewelers of America (Past Board Chair), Jewelers Vigilance Committee & Jewelry Information Center. He was inducted into the National Jeweler “Retailer Hall of Fame” in 2003 and was awarded the American Gem Society Lifetime Achievement Award in 2012, along with the Bridge family.

In addition to the GEM Award for Lifetime Achievement, Jeweler of America will be announcing the other GEM Award Nominees soon. For details on GEM Awards, to purchase tickets, or to show your support for Ed Bridge through sponsorships and the GEM Awards Journal, visit www.jewelers.org/gemawards.

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