Connect with us

Headlines

‘Diamond Rush’ in South African Village Was All for Nothing

The rush ‘exposed deep frustrations of communities desperate to find a way out of poverty.’

mm

Published

on

A diamond rush in the South African village of KwaHlathi has ended almost as quickly as it began.

The “diamonds” in question turned out to be quartz, CBS News reports.

More than 1,000 diamond seekers arrived in the community after a herd man dug up stones in a field and thought they were diamonds. Word quickly got out, and people came to the village, located in KwaZulu-Natal province, from all over the country.

Some diamond hunters even started selling their finds. The commanded prices of $7.29 and up per stone.

But the rush lasted just a week.

According to the BBC, local government officials reported that “tests conducted conclusively revealed that the stones discovered in the area are not diamonds.”

Advertisement

The BBC notes that the rush “exposed deep frustrations of communities desperate to find a way out of poverty.”

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular