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Diamond Sales Continue an Upward Trend and Buying for Stock has Never Been So Easy and Risk Free

Diamond jewelry sales for March, April and May have increased by 30%.




(PRESS RELEASE) Recent publications from a variety of sources indicate a continued, record breaking season for diamond sales. According to the Natural Diamond Council diamond jewelry sales for March, April and May have increased by 30% as compared to 2019 and almost three times 2020 numbers.

GN Diamond speaks to over 3500 independent retail jewelry stores of which many are reporting continued double digit growth. They are very excited for the upcoming holiday season and business forecasts. Many attribute their growth to factors including excellent clienteling and customer service, marketing, and buying for stock and having the right inventory.

Round brilliant and oval shaped diamonds continue to be a front runner with various fancy shapes also gaining in popularity. There is a comeback in emeralds, princess, radiants, pears and even marquise. At GN, inventory for oval shapes seem to go out just as fast as they come in, even with an inventory of over $70 million in loose diamonds. Retailers are encouraged to buy for stock and to utilize GN’s risk free guarantee which enables you to switch out loose diamonds for loose diamonds and finished jewelry for finished jewelry.

How Buying for Stock Boosts Revenue

1. While it is reported that 80% of all shoppers want to buy that same day, it is critical to have the right inventory at the right price points to satisfy walk-ins, impulse buyers, and valued new and existing customers.
2. Diamond studs, tennis bracelets and riviera necklaces are also very popular. While a customer may be shopping for engagement rings, these add-ons drive revenue and referrals.
3. Compete with on-line and big box stores with bread and butter inventory and light performance on all loose diamonds. Showcase the brilliancy and brightness of a diamond with GN’s light performance tool. Easily compare the often subtle differences between your diamonds and on-line. All of our diamonds come with light performance, a 360 degree view, Gemprint ID, and certifications

To contact GN Diamond today, simply call 800-724-8810 or email They are open 7 days a week with free shipping.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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