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Diamond Sales Continue an Upward Trend and Buying for Stock has Never Been So Easy and Risk Free

Diamond jewelry sales for March, April and May have increased by 30%.

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(PRESS RELEASE) Recent publications from a variety of sources indicate a continued, record breaking season for diamond sales. According to the Natural Diamond Council diamond jewelry sales for March, April and May have increased by 30% as compared to 2019 and almost three times 2020 numbers.

GN Diamond speaks to over 3500 independent retail jewelry stores of which many are reporting continued double digit growth. They are very excited for the upcoming holiday season and business forecasts. Many attribute their growth to factors including excellent clienteling and customer service, marketing, and buying for stock and having the right inventory.

Round brilliant and oval shaped diamonds continue to be a front runner with various fancy shapes also gaining in popularity. There is a comeback in emeralds, princess, radiants, pears and even marquise. At GN, inventory for oval shapes seem to go out just as fast as they come in, even with an inventory of over $70 million in loose diamonds. Retailers are encouraged to buy for stock and to utilize GN’s risk free guarantee which enables you to switch out loose diamonds for loose diamonds and finished jewelry for finished jewelry.

How Buying for Stock Boosts Revenue

1. While it is reported that 80% of all shoppers want to buy that same day, it is critical to have the right inventory at the right price points to satisfy walk-ins, impulse buyers, and valued new and existing customers.
2. Diamond studs, tennis bracelets and riviera necklaces are also very popular. While a customer may be shopping for engagement rings, these add-ons drive revenue and referrals.
3. Compete with on-line and big box stores with bread and butter inventory and light performance on all loose diamonds. Showcase the brilliancy and brightness of a diamond with GN’s light performance tool. Easily compare the often subtle differences between your diamonds and on-line. All of our diamonds come with light performance, a 360 degree view, Gemprint ID, and certifications

To contact GN Diamond today, simply call 800-724-8810 or email [email protected]. They are open 7 days a week with free shipping.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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