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Diamond Studs, Natural and Lab Grown Show Amazing Growth in this Holiday Season

While GN Diamond sells classic diamond jewelry like tennis bracelets, riviera necklaces and 5 stone wedding bands, never before have we seen such growth in diamond studs. 

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Diamond Studs, Natural and Lab Grown Show Amazing Growth in this Holiday Season

(PRESS RELEASE) According to Avi Lusana, managing director of GN’s finished jewelry, “This has been our best year yet for finished jewelry and our most popular diamond studs. With the introduction of lab grown diamond studs, retailers can now offer their clients an affordable choice for larger studs 2 cts and up at a fraction of the cost of natural.”   Lusana further comments, “Every day we are filling orders and making more studs to replenish fast sellers to ship overnight to our customers. We do not want to be short-handed and want to make sure we have plenty of supply.”  More than ever retailers are concerned with shipping delays and they are quick to replace. GN is seeing a large increase in all sizes and larger natural diamond studs have been most popular.  The consistency in our natural, diamond stud program from .25 tw to 2 ct tw has been the main reason for this growth. “3 and 4 carat tw natural diamond studs are selling quickly. I have never seen such wonderful expansion and am hopeful that the trend continues. Our lab grown diamond studs are available in the same 3 prong and 4 prong settings and are bright, crisp, beautiful and full of sparkle. ”

To further support retailers, GN offers free marketing and high resolution images of its finished jewelry. With the popularity of selling through text, email, Instagram, etc. these images facilitate sales for brick and mortar stores.

GN is open 7 days a week for all your loose diamond needs and finished diamond jewelry. Simply call 800-724-8810 or visit us at www.gndiamond.com for more information.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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