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Diamonds Are Mostly Out of Africa, I’m Out of Connecticut. But We Still Have Much in Common

Let’s start with the letter D and my sparkling nature when cut and polished.

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Diamonds Are Mostly Out of Africa, I’m Out of Connecticut. But We Still Have Much in Common

I AM WHITE AND bright, clean and clear — all the attributes usually associated with diamond, yet I have none of the … let’s say “provenance” of the king of gems. My history as a gemstone dates back to 1839, when I was discovered in a small Connecticut town that would serve as inspiration for my name. Jewelry lovers like me because I provide a big, white, classic look that can be worn with just about anything. And, oh yes, at about $50 a carat, I’m quite a bit cheaper than the big D.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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