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Diamonds Do Good Embarks on Inaugural “Diamonds Do Good in Action” Trip to Botswana

Guests witness firsthand the Natural Diamond impact and visit local change maker Tshireletso Seoromeng.

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(PRESS RELEASE) GABORONE, BOTSWANA — Diamonds Do Good concluded its inaugural “Diamonds Do Good In Action” trip to Botswana, offering industry members a rare, immersive experience into the full journey of a natural diamond—from the depths of the Jwaneng diamond mine to a cutting and polishing facility that employs locals, including differently abled individuals.

Guests engaged with government officials to learn how diamond revenues have transformed lives through roads, schools, and hospitals, and soaked in the breathtaking landscapes and wildlife of the Okavango Delta.

A highlight of the trip was visiting Erba Farms, led by local entrepreneur Tshireletso Seoromeng. With support from Diamonds Do Good since 2022, Tshireletso has grown her operation from a windowsill herb garden into a thriving farm supplying national grocery chains and employing six full-time workers. Attendees celebrated the opening of her new packing house—another step forward in her inspiring journey.

“Seeing this level of progress Tshireletso has made right here in my home country is incredibly moving,” said Marcus ter Haar, Chair of the Diamonds Do Good Beneficiary Committee. “Diamonds Do Good is more than just a name. It’s a promise that the natural diamond industry is a force for positive change.”

To continue supporting programs like these and celebrate changemakers around the world, join us at the Diamonds Do Good Awards on Thursday, June 5, 2025, where they will honor:

    • Claudia Cividino (Jared) – Retail Leadership & Innovation Award
    • Tanishq – Purpose-Driven Business Leadership Award
  • Sissy’s Log Cabin – Community Impact Award
  • Shri Govind Dholakia (SRK) – GOOD Award for Lifetime Achievment

For more information or to purchase tickets, visit diamondsdogood.com/ddg-awards.

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