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Diamonds Do Good to Launch New Bracelet with Model Flaviana Matata to Support Girls in Tanzania

Retailers are encouraged to join the consumer confidence building campaign.




Diamonds Do Good to Launch New Bracelet with Model Flaviana Matata  to Support Girls in Tanzania

(PRESS RELEASE) NEW YORK — Diamonds Do Good (DDG) is launching its new signature bracelet in partnership with global model and entrepreneur Flaviana Matata. The Diamonds Do Good Bracelet will be available online and in-stores across the country in time for the busy holiday season. Proceeds from the bracelet will support education and entrepreneurship training for young girls in the diamond mining country of Tanzania where Flaviana was born and raised.

“Diamonds Do Good and the Flaviana Matata Foundation (FMF) recognize the importance for girls to attend and finish school so they can become economically independent and change makers in their communities and around the globe,” says Matata. “The Diamonds Do Good Bracelet is a way for everyone to help ensure this future.”

The bracelet was designed by Gloria Batlle of Onirikka Fine Jewelry and was chosen based on its genderless appeal and affirming message of ‘Growth, Unity and Equality’. The bracelet features matte onyx beads accented with four black diamonds equally placed around the bracelet as a symbol of unity and equality, on the pulse point a green tsavorite stone represents life and rebirth, and a champagne diamond represents the light within us. “For me, everything is unified. The more love we give, the more good we do, the more light we project,” says Batlle.

A digital consumer confidence campaign will accompany the launch including assets from a stunning photo shoot with Matata and fellow model Nicola Breytenbach by famed photographer Anthony Friend. The girls from the Flaviana Matata Foundation will also feature prominently in the campaign and will be promoted on multiple channels, including Matata’s nearly 2 million followers. With help from The Smithee Group, Diamonds Do Good created short and long videos featuring Flaviana for the campaign which was made possible by the 2022 grant DDG received from the JCK Industry Fund. Participating retailers will be included in geo-targeted promotions as part of the campaign.

“All retailers are encouraged to join this consumer confidence building initiative which connects consumers with a tangible way to give back and show that Diamonds Truly Do Good” says Nancy Orem Lyman, executive director of Diamonds Do Good.

Early adopter retailers include Greenwich St. Jewelers, Hamilton Jewelers and Jared. The landing page on Diamonds Do Good features the campaign assets and includes a store locator for participating retailers. The page will go live when the bracelet is launched at the end of October. This will be an ongoing initiative running through 2023.


For more information contact Marketing and Programs Manager Madison Harvey at

Diamonds Do Good is the industry’s global grant-giving organization representing natural diamonds. Its mission is to support education, healthcare and entrepreneurship programs in communities where natural diamonds are mined, cut and polished and to tell these stories of positive impact.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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