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Did Someone Say Crypto? I’ve Been Shining for Years

The boho crowd helped fuel my latest resurgence.

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Did Someone Say Crypto? I’ve Been Shining for Years

I AM A CRYPTOCRYSTALLINE variety of quartz, made up of a weave of microscopic crystals that allows me to glow with a translucent light. While there are a number of gemstones from carnelian to onyx that have the same structure and hence, in theory, can use my name, mention me to a jeweler and he’ll reach for the good stuff, the “actual” gem that has a history in adornment going back thousands of years. Most recently I was popular with the boho crowd and as a way to wear Pantone’s choice of lavender as their color of the year. Who am I?

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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