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Digital Clarity

Digital Clarity – Your Jewelry Store’s Website: The Foundation of Your Online Presence

The must-have elements of a high-performing jewelry store website.

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IN THIS EPISODE, we’re discussing your jewelry store’s website — the hub of your online presence. If you’re spending money on SEO, ads, or social media but your site isn’t built to convert visitors into buyers, you’re burning cash. Josh Polsky of 4 Cs Marketing breaks down the must-have elements of a high-performing jewelry store website, from page load speed to customer journey optimization, plus actionable steps and real live examples to make your site ready for traffic and to sell and book in-store appointments.

ABOUT THIS PODCAST: Digital Clarity is the podcast that helps independent jewelry store owners make smarter marketing decisions. Marketing expert Josh Polsky of 4 Cs Marketing shares principles and best practices for improving every aspect of your website, search engine optimization, social media, multimedia content sharing and other digital strategies; and he analyzes real-world examples to help retailers drive more traffic and increase sales. If your store is doing ok, but should be doing better, book a chat with Josh and see what you need to be the go-to jeweler in your area.

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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