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Dip Skinny

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The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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David Squires

Dip Skinny

Published

on

The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

Advertisement

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular