Connect with us

David Squires

Dip Skinny

Published

on

The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

Advertisement

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular