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Dip Skinny

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The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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David Squires

Dip Skinny

Published

on

The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

Advertisement

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular