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Dip Skinny

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The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

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Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Dip Skinny

Published

on

The secret to outperforming your rivals

I READ A BOOK RECENTLY called The Dip. It wasn’t a particularly good book ? another quickie by Seth Godin, who used to publish excellent books very infrequently, but now publishes average books on a much more frequent basis. 

The title refers to a pattern that occurs in most people’s careers, and most individual projects they take on during their careers. There’s an initial burst of energy, and then a fall ? which might be a ?dip,? in which case your challenge is to work through it, or a ?cliff,? which means you’re in a failing business no amount of effort will help succeed. In which case, you should quit. Yes, quit. Run away as fast as you can. 

But most jewelers aren’t facing cliffs ? you’re dealing with dips. Every business does. But few recognize ?The Dip? as an opportunity to turn your business into something very special and put distance between yourself and your rivals. 

Every time you get tired or bored or feel ready to settle for something less than your ultimate ambition, remember ?The Dip.? And remember that performing at your very best when you least feel like it is the best way to differentiate yourself from all the companies out there that don’t. Inspire yourself by imagining ?The Dip? as a barrier to entry for all the companies that don’t have your energy. 

Advertisement

When exercising, it’s that very last repetition where you work the muscle to failure that provides 90 percent of your muscle growth. Same goes for your business. Work those retail muscles to failure and grow, grow, grow. 

Wishing you the very best business …

David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular