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Sales Truths: Diplomas Communicate Professtional Expertise

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WHY IT'S TRUE 
After reading every 6-month-old magazine while patiently waiting for the doctor to appear in the examination room, we earnestly begin examining the diplomas on the wall. Our comfort zone for the physician's expertise grows as a function of the number of displayed certifications. 
 
PLAN OF ACTION 
A jeweler's qualifications and expertise are quickly validated by the certifications they proudly earned. Rather than putting your GIA, Master Jeweler and other sheepskins in a drawer, prominently display them on the wall behind the diamond counter. A customer who is pondering the purchase of an engagement ring will quickly recognize that he is working with a professional. This is one more tool to help you close the sale and create a customer for life.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Dave Richardson

Sales Truths: Diplomas Communicate Professtional Expertise

mm

Published

on

WHY IT'S TRUE 
After reading every 6-month-old magazine while patiently waiting for the doctor to appear in the examination room, we earnestly begin examining the diplomas on the wall. Our comfort zone for the physician's expertise grows as a function of the number of displayed certifications. 
 
PLAN OF ACTION 
A jeweler's qualifications and expertise are quickly validated by the certifications they proudly earned. Rather than putting your GIA, Master Jeweler and other sheepskins in a drawer, prominently display them on the wall behind the diamond counter. A customer who is pondering the purchase of an engagement ring will quickly recognize that he is working with a professional. This is one more tool to help you close the sale and create a customer for life.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular