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Sales Truths: Diplomas Communicate Professtional Expertise

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WHY IT'S TRUE 
After reading every 6-month-old magazine while patiently waiting for the doctor to appear in the examination room, we earnestly begin examining the diplomas on the wall. Our comfort zone for the physician's expertise grows as a function of the number of displayed certifications. 
 
PLAN OF ACTION 
A jeweler's qualifications and expertise are quickly validated by the certifications they proudly earned. Rather than putting your GIA, Master Jeweler and other sheepskins in a drawer, prominently display them on the wall behind the diamond counter. A customer who is pondering the purchase of an engagement ring will quickly recognize that he is working with a professional. This is one more tool to help you close the sale and create a customer for life.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Diplomas Communicate Professtional Expertise

mm

Published

on

WHY IT'S TRUE 
After reading every 6-month-old magazine while patiently waiting for the doctor to appear in the examination room, we earnestly begin examining the diplomas on the wall. Our comfort zone for the physician's expertise grows as a function of the number of displayed certifications. 
 
PLAN OF ACTION 
A jeweler's qualifications and expertise are quickly validated by the certifications they proudly earned. Rather than putting your GIA, Master Jeweler and other sheepskins in a drawer, prominently display them on the wall behind the diamond counter. A customer who is pondering the purchase of an engagement ring will quickly recognize that he is working with a professional. This is one more tool to help you close the sale and create a customer for life.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular