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Direct-to-Consumer Fine Jewelry Brand grace von Launches Debut Collection

grace von partners with Lendfirm for buy now, pay later financing options.




Direct-to-Consumer Fine Jewelry Brand grace von Launches Debut Collection

(PRESS RELEASE) CHICAGO, IL — grace von launched its debut collection of fine jewelry. The line celebrates women and features bold and playful pieces crafted entirely of real 14k or 18k gold paired with natural and lab-grown diamonds and colorful gemstones.

The grace von line features elevated and timeless staples made to be worn every day and everywhere. From tennis bracelets to diamond studs, with a mix of on-trend collections including pearls, zodiac-inspired pieces, a charm bar, and personalized designs, grace von allows women to commemorate their own unique stories and experiences with every piece.

“The grace von customer is no stranger to a timeless aesthetic but likes to put her own quirky spin on things,” says grace von Creative Director, Mary Clare Johnson. “She takes inspiration from the past to dress for the future. She loves to travel and collect vintage pieces to build into her jewelry collection while adding in high-quality fashion-forward pieces with lasting power from grace von.”

With an executive team comprised entirely of females, grace von is a true “for women, by women” brand, offering women the opportunity to build their own collection of high-quality jewelry pieces to last a lifetime.

“The jewelry industry has been slow to acknowledge that women are no longer waiting for someone to buy luxury pieces for them,” said grace von Chief Executive Officer, Lauren Wenstrup “Women are more commonly purchasing fine jewelry for themselves and we want to make that process as seamless as possible for them.”

grace von has partnered with Lendfirm to offer buy now, pay later financing options to customers with poor or no credit. LendFirm uses a holistic approach and evaluates consumers on many different criteria to make an approval decision, meaning they determine eligibility by assessing factors beyond credit score, like income history and bank account standing (i.e., no excessive NSFs, overdrafts, and negative balances.)


The collection is available to shop at



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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