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Direct-to-Consumer Fine Jewelry Brand grace von Launches Debut Collection

grace von partners with Lendfirm for buy now, pay later financing options.

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Direct-to-Consumer Fine Jewelry Brand grace von Launches Debut Collection

(PRESS RELEASE) CHICAGO, IL — grace von launched its debut collection of fine jewelry. The line celebrates women and features bold and playful pieces crafted entirely of real 14k or 18k gold paired with natural and lab-grown diamonds and colorful gemstones.

The grace von line features elevated and timeless staples made to be worn every day and everywhere. From tennis bracelets to diamond studs, with a mix of on-trend collections including pearls, zodiac-inspired pieces, a charm bar, and personalized designs, grace von allows women to commemorate their own unique stories and experiences with every piece.

“The grace von customer is no stranger to a timeless aesthetic but likes to put her own quirky spin on things,” says grace von Creative Director, Mary Clare Johnson. “She takes inspiration from the past to dress for the future. She loves to travel and collect vintage pieces to build into her jewelry collection while adding in high-quality fashion-forward pieces with lasting power from grace von.”

With an executive team comprised entirely of females, grace von is a true “for women, by women” brand, offering women the opportunity to build their own collection of high-quality jewelry pieces to last a lifetime.

“The jewelry industry has been slow to acknowledge that women are no longer waiting for someone to buy luxury pieces for them,” said grace von Chief Executive Officer, Lauren Wenstrup “Women are more commonly purchasing fine jewelry for themselves and we want to make that process as seamless as possible for them.”

grace von has partnered with Lendfirm to offer buy now, pay later financing options to customers with poor or no credit. LendFirm uses a holistic approach and evaluates consumers on many different criteria to make an approval decision, meaning they determine eligibility by assessing factors beyond credit score, like income history and bank account standing (i.e., no excessive NSFs, overdrafts, and negative balances.)

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The collection is available to shop at gracevon.com.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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