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Dis-Location: In a Lonely Place

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Dis-Location: In a Lonely Place

Location, location, location. The retail mantra that’s so nice, we say it thrice.

Does your store benefit from a killer location? Or maybe not so much? Or maybe not at all? Here are some signs that your store might be a bit, umm, off the beaten track.

  1. The lone tumbleweed blowing across your showroom floor.
  2. Hillary Clinton stays in your store during high terror alerts.
  3. Have to hang lunch high in the trees so bears won’t steal it.
  4. Ambient noise = vultures cawing, rattlesnakes hissing, and “city folk” whose car broke down moaning in your basement.
  5. Cable company says they’ll be by to hook you up between the hours of 1 p.m. and 2016.
  6. Your goldsmith uses nearby lava flow for metal work.
  7. While watching Mars Rover footage on TV you notice the robot approaching your front door.
  8. Your last customer was competing in the Iditarod.
  9. Sales staff is made up of Gilligan, the Skipper and Ginger.
  10. Giant hand keeps putting pieces of cheese in front of your door and dropping what seem to be huge white mice way off around the corner and in the distance.
  11. Only customer is a volleyball named “Wilson”.
  12. Store was featured on an “In Search Of …” episode.
  13. Nearest neighbors in the tornado are the roof of a barn and a flying cow.
  14. Five-year warranties on watches already expired by time customers get all the way home.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname/* * * DON’T EDIT BELOW THIS LINE * * */(function() {var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);})();Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Disqus

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Dis-Location: In a Lonely Place

Published

on

Dis-Location: In a Lonely Place

Location, location, location. The retail mantra that’s so nice, we say it thrice.

Does your store benefit from a killer location? Or maybe not so much? Or maybe not at all? Here are some signs that your store might be a bit, umm, off the beaten track.

  1. The lone tumbleweed blowing across your showroom floor.
  2. Hillary Clinton stays in your store during high terror alerts.
  3. Have to hang lunch high in the trees so bears won’t steal it.
  4. Ambient noise = vultures cawing, rattlesnakes hissing, and “city folk” whose car broke down moaning in your basement.
  5. Cable company says they’ll be by to hook you up between the hours of 1 p.m. and 2016.
  6. Your goldsmith uses nearby lava flow for metal work.
  7. While watching Mars Rover footage on TV you notice the robot approaching your front door.
  8. Your last customer was competing in the Iditarod.
  9. Sales staff is made up of Gilligan, the Skipper and Ginger.
  10. Giant hand keeps putting pieces of cheese in front of your door and dropping what seem to be huge white mice way off around the corner and in the distance.
  11. Only customer is a volleyball named “Wilson”.
  12. Store was featured on an “In Search Of …” episode.
  13. Nearest neighbors in the tornado are the roof of a barn and a flying cow.
  14. Five-year warranties on watches already expired by time customers get all the way home.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname/* * * DON’T EDIT BELOW THIS LINE * * */(function() {var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);})();Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular