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Dis-Location: In a Lonely Place

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Dis-Location: In a Lonely Place

Location, location, location. The retail mantra that’s so nice, we say it thrice.

Does your store benefit from a killer location? Or maybe not so much? Or maybe not at all? Here are some signs that your store might be a bit, umm, off the beaten track.

  1. The lone tumbleweed blowing across your showroom floor.
  2. Hillary Clinton stays in your store during high terror alerts.
  3. Have to hang lunch high in the trees so bears won’t steal it.
  4. Ambient noise = vultures cawing, rattlesnakes hissing, and “city folk” whose car broke down moaning in your basement.
  5. Cable company says they’ll be by to hook you up between the hours of 1 p.m. and 2016.
  6. Your goldsmith uses nearby lava flow for metal work.
  7. While watching Mars Rover footage on TV you notice the robot approaching your front door.
  8. Your last customer was competing in the Iditarod.
  9. Sales staff is made up of Gilligan, the Skipper and Ginger.
  10. Giant hand keeps putting pieces of cheese in front of your door and dropping what seem to be huge white mice way off around the corner and in the distance.
  11. Only customer is a volleyball named “Wilson”.
  12. Store was featured on an “In Search Of …” episode.
  13. Nearest neighbors in the tornado are the roof of a barn and a flying cow.
  14. Five-year warranties on watches already expired by time customers get all the way home.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname/* * * DON’T EDIT BELOW THIS LINE * * */(function() {var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);})();Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Disqus

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Dis-Location: In a Lonely Place

Published

on

Dis-Location: In a Lonely Place

Location, location, location. The retail mantra that’s so nice, we say it thrice.

Does your store benefit from a killer location? Or maybe not so much? Or maybe not at all? Here are some signs that your store might be a bit, umm, off the beaten track.

  1. The lone tumbleweed blowing across your showroom floor.
  2. Hillary Clinton stays in your store during high terror alerts.
  3. Have to hang lunch high in the trees so bears won’t steal it.
  4. Ambient noise = vultures cawing, rattlesnakes hissing, and “city folk” whose car broke down moaning in your basement.
  5. Cable company says they’ll be by to hook you up between the hours of 1 p.m. and 2016.
  6. Your goldsmith uses nearby lava flow for metal work.
  7. While watching Mars Rover footage on TV you notice the robot approaching your front door.
  8. Your last customer was competing in the Iditarod.
  9. Sales staff is made up of Gilligan, the Skipper and Ginger.
  10. Giant hand keeps putting pieces of cheese in front of your door and dropping what seem to be huge white mice way off around the corner and in the distance.
  11. Only customer is a volleyball named “Wilson”.
  12. Store was featured on an “In Search Of …” episode.
  13. Nearest neighbors in the tornado are the roof of a barn and a flying cow.
  14. Five-year warranties on watches already expired by time customers get all the way home.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname/* * * DON’T EDIT BELOW THIS LINE * * */(function() {var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);})();Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular