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Dis-Location: In a Lonely Place

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Dis-Location: In a Lonely Place

Location, location, location. The retail mantra that’s so nice, we say it thrice.

Does your store benefit from a killer location? Or maybe not so much? Or maybe not at all? Here are some signs that your store might be a bit, umm, off the beaten track.

  1. The lone tumbleweed blowing across your showroom floor.
  2. Hillary Clinton stays in your store during high terror alerts.
  3. Have to hang lunch high in the trees so bears won’t steal it.
  4. Ambient noise = vultures cawing, rattlesnakes hissing, and “city folk” whose car broke down moaning in your basement.
  5. Cable company says they’ll be by to hook you up between the hours of 1 p.m. and 2016.
  6. Your goldsmith uses nearby lava flow for metal work.
  7. While watching Mars Rover footage on TV you notice the robot approaching your front door.
  8. Your last customer was competing in the Iditarod.
  9. Sales staff is made up of Gilligan, the Skipper and Ginger.
  10. Giant hand keeps putting pieces of cheese in front of your door and dropping what seem to be huge white mice way off around the corner and in the distance.
  11. Only customer is a volleyball named “Wilson”.
  12. Store was featured on an “In Search Of …” episode.
  13. Nearest neighbors in the tornado are the roof of a barn and a flying cow.
  14. Five-year warranties on watches already expired by time customers get all the way home.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname/* * * DON’T EDIT BELOW THIS LINE * * */(function() {var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);})();Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Disqus

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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David Squires

Dis-Location: In a Lonely Place

Published

on

Dis-Location: In a Lonely Place

Location, location, location. The retail mantra that’s so nice, we say it thrice.

Does your store benefit from a killer location? Or maybe not so much? Or maybe not at all? Here are some signs that your store might be a bit, umm, off the beaten track.

  1. The lone tumbleweed blowing across your showroom floor.
  2. Hillary Clinton stays in your store during high terror alerts.
  3. Have to hang lunch high in the trees so bears won’t steal it.
  4. Ambient noise = vultures cawing, rattlesnakes hissing, and “city folk” whose car broke down moaning in your basement.
  5. Cable company says they’ll be by to hook you up between the hours of 1 p.m. and 2016.
  6. Your goldsmith uses nearby lava flow for metal work.
  7. While watching Mars Rover footage on TV you notice the robot approaching your front door.
  8. Your last customer was competing in the Iditarod.
  9. Sales staff is made up of Gilligan, the Skipper and Ginger.
  10. Giant hand keeps putting pieces of cheese in front of your door and dropping what seem to be huge white mice way off around the corner and in the distance.
  11. Only customer is a volleyball named “Wilson”.
  12. Store was featured on an “In Search Of …” episode.
  13. Nearest neighbors in the tornado are the roof of a barn and a flying cow.
  14. Five-year warranties on watches already expired by time customers get all the way home.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname/* * * DON’T EDIT BELOW THIS LINE * * */(function() {var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);})();Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular