Connect with us

Do You Or Don't You?

Do Jewelers Use Video Conferencing? 63% Say No

240 jewelry retailers were surveyed. Only 3% said it had a major impact.




video conference

Yes, It’s Had a Major Impact: 3%

  • It is very effective. Keeps the team engaged and connected. We use it daily. One on one meetings, small group meetings and all team meetings. Also, connect with clients via “virtual events.” this has been very popular and successful. — Rob Divinski, JB Hudson, Minneapolis, MN
  • Weekly, effective. It made sales possible that otherwise would not have happened. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • It helps me to see that actual diamond or wedding band with a supplier to see how it sparkles or how the finish is. — Shahraz Kassam, Shamin Jewellers, Surrey, BC
  • Internally, it has helped with morale and motivation. Externally, it has made sales! — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Working from home allows me to connect at any time with a customer in the store. We have a new platform that allows us to have one on one with our customers and show product that we have in stock and can sell from this platform. I’d rather work with a rep via video than traveling to marketing in NYC or Vegas. — Tom Duma, Thom Duma Fine Jewelers, Warren, OH

Some, But Not Significantly: 34%

  • I’m old, I hate it! But if a company or customer insists, I will do it. Not often. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • FaceTime mainly if needed. RJO virtual show coming up later this month — will use video a lot, will see how it goes. — Tom R. Nelson, Nelson Jewelry, Spencer, IA
  • It’s been very effective and efficient for us. I sometimes prefer it. You can make things happen a little quicker it seems. There are some hurdles though! Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
  • Will use it only for known vendors. Unknown vendors cannot showcase the quality with video. Generally do not like it at all. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN
  • We have been using FaceTime and Zoom more since the pandemic than ever before, but at the end of the discussions, most people want to come into the store to work out the final details. — Garry Zimmerman, Windy City Diamonds, Chicago, IL
  • We are still figuring it out but recognize the importance of it. — Kelly Jensen, Plateau Jewelers, Sammamish, WA

Not at All: 63%

  • Only personal and volunteer positions. I’m a handshake gal, and it feels chintzy somehow to do business over Zoom. — Erin McMichael Hess, Extinctions, Lancaster, PA
  • The good old telephone still reaches my suppliers, and I have no staff to worry about (other than the cat who gives me strange looks when I talk to her). — James Doggett, Doggett Jewelry, Kingston, NH
  • Haven’t had a need to and don’t want to. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We use video conferencing with customers, but not vendors. They haven’t offered it to us, or aren’t even up and running enough to do this. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading


Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular