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Do You Or Don't You?

Do Jewelers Use Video Conferencing? 63% Say No

240 jewelry retailers were surveyed. Only 3% said it had a major impact.




video conference

Yes, It’s Had a Major Impact: 3%

  • It is very effective. Keeps the team engaged and connected. We use it daily. One on one meetings, small group meetings and all team meetings. Also, connect with clients via “virtual events.” this has been very popular and successful. — Rob Divinski, JB Hudson, Minneapolis, MN
  • Weekly, effective. It made sales possible that otherwise would not have happened. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • It helps me to see that actual diamond or wedding band with a supplier to see how it sparkles or how the finish is. — Shahraz Kassam, Shamin Jewellers, Surrey, BC
  • Internally, it has helped with morale and motivation. Externally, it has made sales! — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Working from home allows me to connect at any time with a customer in the store. We have a new platform that allows us to have one on one with our customers and show product that we have in stock and can sell from this platform. I’d rather work with a rep via video than traveling to marketing in NYC or Vegas. — Tom Duma, Thom Duma Fine Jewelers, Warren, OH

Some, But Not Significantly: 34%

  • I’m old, I hate it! But if a company or customer insists, I will do it. Not often. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • FaceTime mainly if needed. RJO virtual show coming up later this month — will use video a lot, will see how it goes. — Tom R. Nelson, Nelson Jewelry, Spencer, IA
  • It’s been very effective and efficient for us. I sometimes prefer it. You can make things happen a little quicker it seems. There are some hurdles though! Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
  • Will use it only for known vendors. Unknown vendors cannot showcase the quality with video. Generally do not like it at all. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN
  • We have been using FaceTime and Zoom more since the pandemic than ever before, but at the end of the discussions, most people want to come into the store to work out the final details. — Garry Zimmerman, Windy City Diamonds, Chicago, IL
  • We are still figuring it out but recognize the importance of it. — Kelly Jensen, Plateau Jewelers, Sammamish, WA

Not at All: 63%

  • Only personal and volunteer positions. I’m a handshake gal, and it feels chintzy somehow to do business over Zoom. — Erin McMichael Hess, Extinctions, Lancaster, PA
  • The good old telephone still reaches my suppliers, and I have no staff to worry about (other than the cat who gives me strange looks when I talk to her). — James Doggett, Doggett Jewelry, Kingston, NH
  • Haven’t had a need to and don’t want to. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We use video conferencing with customers, but not vendors. They haven’t offered it to us, or aren’t even up and running enough to do this. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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