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Do You Or Don't You?

Do Jewelers Use Video Conferencing? 63% Say No

240 jewelry retailers were surveyed. Only 3% said it had a major impact.




video conference

Yes, It’s Had a Major Impact: 3%

  • It is very effective. Keeps the team engaged and connected. We use it daily. One on one meetings, small group meetings and all team meetings. Also, connect with clients via “virtual events.” this has been very popular and successful. — Rob Divinski, JB Hudson, Minneapolis, MN
  • Weekly, effective. It made sales possible that otherwise would not have happened. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • It helps me to see that actual diamond or wedding band with a supplier to see how it sparkles or how the finish is. — Shahraz Kassam, Shamin Jewellers, Surrey, BC
  • Internally, it has helped with morale and motivation. Externally, it has made sales! — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Working from home allows me to connect at any time with a customer in the store. We have a new platform that allows us to have one on one with our customers and show product that we have in stock and can sell from this platform. I’d rather work with a rep via video than traveling to marketing in NYC or Vegas. — Tom Duma, Thom Duma Fine Jewelers, Warren, OH

Some, But Not Significantly: 34%

  • I’m old, I hate it! But if a company or customer insists, I will do it. Not often. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • FaceTime mainly if needed. RJO virtual show coming up later this month — will use video a lot, will see how it goes. — Tom R. Nelson, Nelson Jewelry, Spencer, IA
  • It’s been very effective and efficient for us. I sometimes prefer it. You can make things happen a little quicker it seems. There are some hurdles though! Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
  • Will use it only for known vendors. Unknown vendors cannot showcase the quality with video. Generally do not like it at all. — Dale Thompson, Ken K. Thompson Jewelry, Bemidji, MN
  • We have been using FaceTime and Zoom more since the pandemic than ever before, but at the end of the discussions, most people want to come into the store to work out the final details. — Garry Zimmerman, Windy City Diamonds, Chicago, IL
  • We are still figuring it out but recognize the importance of it. — Kelly Jensen, Plateau Jewelers, Sammamish, WA

Not at All: 63%

  • Only personal and volunteer positions. I’m a handshake gal, and it feels chintzy somehow to do business over Zoom. — Erin McMichael Hess, Extinctions, Lancaster, PA
  • The good old telephone still reaches my suppliers, and I have no staff to worry about (other than the cat who gives me strange looks when I talk to her). — James Doggett, Doggett Jewelry, Kingston, NH
  • Haven’t had a need to and don’t want to. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We use video conferencing with customers, but not vendors. They haven’t offered it to us, or aren’t even up and running enough to do this. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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