Jimmy Degroot

Do This Right Before You Open Your Jewelry Store Each Day

It takes less than 5 minutes.

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Published

6 years ago

July 24, 2017

Jimmy DeGroot

Making a quick list right before you open your store each day can help you to be more productive and successful, says jewelry marketing specialist Jimmy DeGroot.

He explains in the video below that he adapted the idea from one in the book How to Become a Rainmaker by Jeffrey J. Fox.

DeGroot says your list should include three items — one from each of these categories:

Things you do for current clients. This could include custom work, repairs, mountings and the like.

Things you do to bring in new clients. Think posting to social media, sending emails and other types of outreach.

Tasks. These are non-sales-related duties needed to keep your business running, such as checking in jewelry and calling vendors.

DeGroot also shares other useful ideas from Fox’s book, including a killer sales question to ask and a way to put delight into your voicemails.

Take a look.

Do This Right Before You Open Your Jewelry Store Each Day

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Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”