Making a quick list right before you open your store each day can help you to be more productive and successful, says jewelry marketing specialist Jimmy DeGroot.
He explains in the video below that he adapted the idea from one in the book How to Become a Rainmaker by Jeffrey J. Fox.
DeGroot says your list should include three items — one from each of these categories:
Things you do for current clients. This could include custom work, repairs, mountings and the like.
Things you do to bring in new clients. Think posting to social media, sending emails and other types of outreach.
Tasks. These are non-sales-related duties needed to keep your business running, such as checking in jewelry and calling vendors.
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DeGroot also shares other useful ideas from Fox’s book, including a killer sales question to ask and a way to put delight into your voicemails.
Take a look.
97 Years of Family History, One Right Decision: How Malloves Jewelers Found the Right Partner to Close with Grace
Marc Levin’s grandfather Max founded Malloves Jewelers in Middletown, CT, in 1928. Nearly a century later, Marc — the third-generation owner — knew it was time to retire. He’d watched friends and fellow jewelers navigate store closings with Wilkerson’s help, and their recommendations were hard to ignore. Once he connected with the Wilkerson team, the decision was clear. “They made me feel like family,” he says. Wilkerson’s team handled every detail day by day, kept Marc informed every step of the way and delivered results that met and exceeded his financial goals. Watch Marc share the story of Malloves Jewelers’ final chapter — and why he slept soundly through all of it.
