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Making a quick list right before you open your store each day can help you to be more productive and successful, says jewelry marketing specialist Jimmy DeGroot.

He explains in the video below that he adapted the idea from one in the book How to Become a Rainmaker by Jeffrey J. Fox.

DeGroot says your list should include three items — one from each of these categories:

Things you do for current clients. This could include custom work, repairs, mountings and the like.

Things you do to bring in new clients. Think posting to social media, sending emails and other types of outreach.

Tasks. These are non-sales-related duties needed to keep your business running, such as checking in jewelry and calling vendors.

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DeGroot also shares other useful ideas from Fox’s book, including a killer sales question to ask and a way to put delight into your voicemails.

Take a look.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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