Jimmy Degroot

Do This Right Before You Open Your Jewelry Store Each Day

It takes less than 5 minutes.

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Published

7 years ago

July 24, 2017

Jimmy DeGroot

Making a quick list right before you open your store each day can help you to be more productive and successful, says jewelry marketing specialist Jimmy DeGroot.

He explains in the video below that he adapted the idea from one in the book How to Become a Rainmaker by Jeffrey J. Fox.

DeGroot says your list should include three items — one from each of these categories:

Things you do for current clients. This could include custom work, repairs, mountings and the like.

Things you do to bring in new clients. Think posting to social media, sending emails and other types of outreach.

Tasks. These are non-sales-related duties needed to keep your business running, such as checking in jewelry and calling vendors.

DeGroot also shares other useful ideas from Fox’s book, including a killer sales question to ask and a way to put delight into your voicemails.

Take a look.

Do This Right Before You Open Your Jewelry Store Each Day

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”