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Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

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12 years ago

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Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

BY INSTORE TEAM

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

Published in the December 2012 issue

27% YES, I HAVE
 

After analyzing our Google analytics, we realized that over 10 percent of our Web traffic came from mobile devices. After a lot of investigation and research we found getgomobi.com and have been so happy with them. At $7.99 a month and 30 minutes set-up you can’t beat it. — Doug Meadows, David Douglas Diamonds & Jewelry, Marietta, GA

We have utilized QR codes in our ads. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA About to launch Responsive View, which allows a website to automatically adapt to different screen sizes. — Joanne Teichman, Ylang | 23, Dallas, TX

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We have a mobile version of our website, it loads much quicker and looks much better on a phone. — Mark & Monika Clodius, Clodius & Co., Rockford, IL

We have just signed up with Cherie Dori’s new Diadori engagement line that promotes the mobile phone and offers great prices and reward points to the customer for sharing their choices. Great idea with the customers sharing your store information. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Just started Pocket Deals, a free (for consumers) digital coupon book designed for your smartphone. — Lisa Corbin, Tompkins Jewellers, Lethbridge, AB, Canada

Our website developers created an app that lets you search our diamond selection, settings and jewelry. From there, the user can go to our full website. It’s fairly new, but we do get follow-up calls, and it should grow for us. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

WE Optimized our website. WE Will be doing coupons during the busy season. —  John Przeclawski, Jewelry Plus, Winter Park, FL

73% NO, I HAVEN’T

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Sometimes I feel if you do too much you start to turn off customers. — Scott McQuaid, In House Jewelers, Phoenix, MD

Who has time to learn a new trade? Trying to keep up on all this new Internet and mobile crap is a fulltime job. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

Bah! You kids ’n’ yer fancy talkie and lookie boxes! In my day… — Richard Tyler, Kester Jewelry, Craig, CO

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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Do You Or Don't You?

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

Published

12 years ago

on

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

BY INSTORE TEAM

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

Published in the December 2012 issue

27% YES, I HAVE
 

After analyzing our Google analytics, we realized that over 10 percent of our Web traffic came from mobile devices. After a lot of investigation and research we found getgomobi.com and have been so happy with them. At $7.99 a month and 30 minutes set-up you can’t beat it. — Doug Meadows, David Douglas Diamonds & Jewelry, Marietta, GA

We have utilized QR codes in our ads. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA About to launch Responsive View, which allows a website to automatically adapt to different screen sizes. — Joanne Teichman, Ylang | 23, Dallas, TX

Advertisement

We have a mobile version of our website, it loads much quicker and looks much better on a phone. — Mark & Monika Clodius, Clodius & Co., Rockford, IL

We have just signed up with Cherie Dori’s new Diadori engagement line that promotes the mobile phone and offers great prices and reward points to the customer for sharing their choices. Great idea with the customers sharing your store information. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Just started Pocket Deals, a free (for consumers) digital coupon book designed for your smartphone. — Lisa Corbin, Tompkins Jewellers, Lethbridge, AB, Canada

Our website developers created an app that lets you search our diamond selection, settings and jewelry. From there, the user can go to our full website. It’s fairly new, but we do get follow-up calls, and it should grow for us. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

WE Optimized our website. WE Will be doing coupons during the busy season. —  John Przeclawski, Jewelry Plus, Winter Park, FL

73% NO, I HAVEN’T

Advertisement

Sometimes I feel if you do too much you start to turn off customers. — Scott McQuaid, In House Jewelers, Phoenix, MD

Who has time to learn a new trade? Trying to keep up on all this new Internet and mobile crap is a fulltime job. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

Bah! You kids ’n’ yer fancy talkie and lookie boxes! In my day… — Richard Tyler, Kester Jewelry, Craig, CO

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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