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Do You Or Don't You?

Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

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Do You — or Don’t You: Have You Done Anything to Attract Mobile-Phone Users such as Deploy a Special App, Optimize Your Website, or Offer Mobile Coupons?

BY INSTORE TEAM

Published in the December 2012 issue

27% YES, I HAVE
 

After analyzing our Google analytics, we realized that over 10 percent of our Web traffic came from mobile devices. After a lot of investigation and research we found getgomobi.com and have been so happy with them. At $7.99 a month and 30 minutes set-up you can’t beat it. — Doug Meadows, David Douglas Diamonds & Jewelry, Marietta, GA

We have utilized QR codes in our ads. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA About to launch Responsive View, which allows a website to automatically adapt to different screen sizes. — Joanne Teichman, Ylang | 23, Dallas, TX

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We have a mobile version of our website, it loads much quicker and looks much better on a phone. — Mark & Monika Clodius, Clodius & Co., Rockford, IL

We have just signed up with Cherie Dori’s new Diadori engagement line that promotes the mobile phone and offers great prices and reward points to the customer for sharing their choices. Great idea with the customers sharing your store information. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

Just started Pocket Deals, a free (for consumers) digital coupon book designed for your smartphone. — Lisa Corbin, Tompkins Jewellers, Lethbridge, AB, Canada

Our website developers created an app that lets you search our diamond selection, settings and jewelry. From there, the user can go to our full website. It’s fairly new, but we do get follow-up calls, and it should grow for us. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

WE Optimized our website. WE Will be doing coupons during the busy season. —  John Przeclawski, Jewelry Plus, Winter Park, FL

73% NO, I HAVEN’T

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Sometimes I feel if you do too much you start to turn off customers. — Scott McQuaid, In House Jewelers, Phoenix, MD

Who has time to learn a new trade? Trying to keep up on all this new Internet and mobile crap is a fulltime job. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

Bah! You kids ’n’ yer fancy talkie and lookie boxes! In my day… — Richard Tyler, Kester Jewelry, Craig, CO

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