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Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

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12 years ago

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Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

BY INSTORE TEAM

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Published in the November 2012 issue

15% YES, I AM
 

The websites help send people to the store so that we can sit down with them and develop a relationship. — Nihala Halem, Halem & Co., Healdsburg, CA

We are listed on Wedding Wire, Martha Stewart Wedding and others. There has been no real benefit. — T. Julian McGrath, Tipperary at Tara, Brunswick, NY

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We get lots of leads but it doesn’t convert to $$$$. — Don Unwin, Sterling Jewelers, Wethersfield, CT

We have had a few customers who come in to shop and mention that they saw us on Wedding Wire. This shows us that it’s working, but I don’t think we’d fully rely on it to supply our customers for us. — Morgan Bartel, Collins Diamonds, Liberal, KS

We have had some response directly from being listed on The Knot and had one couple drive from an hour away to see us last we because of our listing. But it also lends us a lot of credibility when working with clients. — Bret Dougherty, Studio 2015 Jewelry, Woodstock, IL

We get some good leads from The Knot, but we find our local online wedding registries are the best. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY

85% NO, I’M NOT

I looked into The Knot and the only trading area they would list me in is approximately two hours’ drive from my actual location. I won’t put my advertising dollars that far away from my store. — Sue Parker, Nyman Jewelers, Escanaba, MI

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I don’t need a middleman online. I’m doing just fine by myself. I’ve had my own website for 13 years, plus I sell on Etsy, Artfire, and a little on eBay. Because of the wonder of the Internet, my jewelry lives in all 50 states and 35 countries around the world! — Janne Etz, Contemporary Concepts, Cocoa, FL

I have considered sites like Etsy or some auction sites but found them unsuitable. Too easy to get lost in the masses on Etsy, and at auction sites people want a steal, not a deal. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

I’m in a rural, low population area. Word of mouth is 10,000 times better than the Internet. — Steve Stempinski, Steve’s Place, Madison, GA

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Do You Or Don't You?

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Published

12 years ago

on

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

BY INSTORE TEAM

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Published in the November 2012 issue

15% YES, I AM
 

The websites help send people to the store so that we can sit down with them and develop a relationship. — Nihala Halem, Halem & Co., Healdsburg, CA

Advertisement

We are listed on Wedding Wire, Martha Stewart Wedding and others. There has been no real benefit. — T. Julian McGrath, Tipperary at Tara, Brunswick, NY

We get lots of leads but it doesn’t convert to $$$$. — Don Unwin, Sterling Jewelers, Wethersfield, CT

We have had a few customers who come in to shop and mention that they saw us on Wedding Wire. This shows us that it’s working, but I don’t think we’d fully rely on it to supply our customers for us. — Morgan Bartel, Collins Diamonds, Liberal, KS

We have had some response directly from being listed on The Knot and had one couple drive from an hour away to see us last we because of our listing. But it also lends us a lot of credibility when working with clients. — Bret Dougherty, Studio 2015 Jewelry, Woodstock, IL

We get some good leads from The Knot, but we find our local online wedding registries are the best. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY

85% NO, I’M NOT

Advertisement

I looked into The Knot and the only trading area they would list me in is approximately two hours’ drive from my actual location. I won’t put my advertising dollars that far away from my store. — Sue Parker, Nyman Jewelers, Escanaba, MI

I don’t need a middleman online. I’m doing just fine by myself. I’ve had my own website for 13 years, plus I sell on Etsy, Artfire, and a little on eBay. Because of the wonder of the Internet, my jewelry lives in all 50 states and 35 countries around the world! — Janne Etz, Contemporary Concepts, Cocoa, FL

I have considered sites like Etsy or some auction sites but found them unsuitable. Too easy to get lost in the masses on Etsy, and at auction sites people want a steal, not a deal. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

I’m in a rural, low population area. Word of mouth is 10,000 times better than the Internet. — Steve Stempinski, Steve’s Place, Madison, GA

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular