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Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

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13 years ago

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Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

BY INSTORE TEAM

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Published in the November 2012 issue

15% YES, I AM
 

The websites help send people to the store so that we can sit down with them and develop a relationship. — Nihala Halem, Halem & Co., Healdsburg, CA

We are listed on Wedding Wire, Martha Stewart Wedding and others. There has been no real benefit. — T. Julian McGrath, Tipperary at Tara, Brunswick, NY

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We get lots of leads but it doesn’t convert to $$$$. — Don Unwin, Sterling Jewelers, Wethersfield, CT

We have had a few customers who come in to shop and mention that they saw us on Wedding Wire. This shows us that it’s working, but I don’t think we’d fully rely on it to supply our customers for us. — Morgan Bartel, Collins Diamonds, Liberal, KS

We have had some response directly from being listed on The Knot and had one couple drive from an hour away to see us last we because of our listing. But it also lends us a lot of credibility when working with clients. — Bret Dougherty, Studio 2015 Jewelry, Woodstock, IL

We get some good leads from The Knot, but we find our local online wedding registries are the best. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY

85% NO, I’M NOT

I looked into The Knot and the only trading area they would list me in is approximately two hours’ drive from my actual location. I won’t put my advertising dollars that far away from my store. — Sue Parker, Nyman Jewelers, Escanaba, MI

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I don’t need a middleman online. I’m doing just fine by myself. I’ve had my own website for 13 years, plus I sell on Etsy, Artfire, and a little on eBay. Because of the wonder of the Internet, my jewelry lives in all 50 states and 35 countries around the world! — Janne Etz, Contemporary Concepts, Cocoa, FL

I have considered sites like Etsy or some auction sites but found them unsuitable. Too easy to get lost in the masses on Etsy, and at auction sites people want a steal, not a deal. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

I’m in a rural, low population area. Word of mouth is 10,000 times better than the Internet. — Steve Stempinski, Steve’s Place, Madison, GA

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Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

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Do You Or Don't You?

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Published

13 years ago

on

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

BY INSTORE TEAM

Do You — or Don’t You: Are You Listed as a Vendor for Any Websites?

Published in the November 2012 issue

15% YES, I AM
 

The websites help send people to the store so that we can sit down with them and develop a relationship. — Nihala Halem, Halem & Co., Healdsburg, CA

We are listed on Wedding Wire, Martha Stewart Wedding and others. There has been no real benefit. — T. Julian McGrath, Tipperary at Tara, Brunswick, NY

Advertisement

We get lots of leads but it doesn’t convert to $$$$. — Don Unwin, Sterling Jewelers, Wethersfield, CT

We have had a few customers who come in to shop and mention that they saw us on Wedding Wire. This shows us that it’s working, but I don’t think we’d fully rely on it to supply our customers for us. — Morgan Bartel, Collins Diamonds, Liberal, KS

We have had some response directly from being listed on The Knot and had one couple drive from an hour away to see us last we because of our listing. But it also lends us a lot of credibility when working with clients. — Bret Dougherty, Studio 2015 Jewelry, Woodstock, IL

We get some good leads from The Knot, but we find our local online wedding registries are the best. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY

85% NO, I’M NOT

I looked into The Knot and the only trading area they would list me in is approximately two hours’ drive from my actual location. I won’t put my advertising dollars that far away from my store. — Sue Parker, Nyman Jewelers, Escanaba, MI

Advertisement

I don’t need a middleman online. I’m doing just fine by myself. I’ve had my own website for 13 years, plus I sell on Etsy, Artfire, and a little on eBay. Because of the wonder of the Internet, my jewelry lives in all 50 states and 35 countries around the world! — Janne Etz, Contemporary Concepts, Cocoa, FL

I have considered sites like Etsy or some auction sites but found them unsuitable. Too easy to get lost in the masses on Etsy, and at auction sites people want a steal, not a deal. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

I’m in a rural, low population area. Word of mouth is 10,000 times better than the Internet. — Steve Stempinski, Steve’s Place, Madison, GA

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale

When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs. Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals. “They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”

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