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Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

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Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

Do You — or Don’t You:  Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

BY INSTORE TEAM

Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

Published in the February 2013 issue

37% YES, I DO
 

No phones on the sales floor. Only check Facebook on breaks. It works well and limits distractions. — Don Bullock, Bullock’s Jewelry, Roswell, NM

I reward myself once all my tasks are complete. I check email, news and Facebook. Then, it’s back to work! — Dale Robertson, Jacob Stone, Milford, OH

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Checking is only for sending pictures for orders or contacting customers. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

We try to time-block. I have one guy who handles all our social media, and I open emails only a few times per day. While sales happen via email and social media, I feel like you can waste your whole day checking it. By putting it on a schedule, it frees the rest of my time. — Ray Lantz, The Diamond Center, Claremont, CA

I have made an attempt to curb this, but the addiction is too strong. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL

63% NO, I DON’T

Our older staff (me) does not care enough for it to be an issue and our younger staff are too professional to allow it to be a problem. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

You have to be connected these days. This is more and more how all of us “talk” to each other. We find it crosses the generations. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

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We need to be where our customers are, and they are trending hour by hour. We need to hear what they are saying, buying and doing. — Alan Goodheart, Goodheart’s Jewelry Co., Overland Park, KS

No, because it brings us customers. Lots of them. — Jeff Dennis, Jeff Dennis Jewelers, Gardendale, AL

I haven’t because it all seems so trivial to me. If you spend all your time worrying about what everyone else thinks, how are you going to know what you think? I guess I’m just not interested enough to get caught up. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Do You Or Don't You?

Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

Published

on

Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

Do You — or Don’t You:  Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

BY INSTORE TEAM

Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?

Published in the February 2013 issue

37% YES, I DO
 

No phones on the sales floor. Only check Facebook on breaks. It works well and limits distractions. — Don Bullock, Bullock’s Jewelry, Roswell, NM

Advertisement

I reward myself once all my tasks are complete. I check email, news and Facebook. Then, it’s back to work! — Dale Robertson, Jacob Stone, Milford, OH

Checking is only for sending pictures for orders or contacting customers. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

We try to time-block. I have one guy who handles all our social media, and I open emails only a few times per day. While sales happen via email and social media, I feel like you can waste your whole day checking it. By putting it on a schedule, it frees the rest of my time. — Ray Lantz, The Diamond Center, Claremont, CA

I have made an attempt to curb this, but the addiction is too strong. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL

63% NO, I DON’T

Our older staff (me) does not care enough for it to be an issue and our younger staff are too professional to allow it to be a problem. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Advertisement

You have to be connected these days. This is more and more how all of us “talk” to each other. We find it crosses the generations. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

We need to be where our customers are, and they are trending hour by hour. We need to hear what they are saying, buying and doing. — Alan Goodheart, Goodheart’s Jewelry Co., Overland Park, KS

No, because it brings us customers. Lots of them. — Jeff Dennis, Jeff Dennis Jewelers, Gardendale, AL

I haven’t because it all seems so trivial to me. If you spend all your time worrying about what everyone else thinks, how are you going to know what you think? I guess I’m just not interested enough to get caught up. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular