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Do You — or Don’t You: Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?



Do You — or Don’t You:  Do You Have Rules for Staff (or Yourself!) Regarding Social Media Checking and Updating?


Published in the February 2013 issue

37% YES, I DO

No phones on the sales floor. Only check Facebook on breaks. It works well and limits distractions. — Don Bullock, Bullock’s Jewelry, Roswell, NM

I reward myself once all my tasks are complete. I check email, news and Facebook. Then, it’s back to work! — Dale Robertson, Jacob Stone, Milford, OH


Checking is only for sending pictures for orders or contacting customers. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

We try to time-block. I have one guy who handles all our social media, and I open emails only a few times per day. While sales happen via email and social media, I feel like you can waste your whole day checking it. By putting it on a schedule, it frees the rest of my time. — Ray Lantz, The Diamond Center, Claremont, CA

I have made an attempt to curb this, but the addiction is too strong. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL

63% NO, I DON’T

Our older staff (me) does not care enough for it to be an issue and our younger staff are too professional to allow it to be a problem. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

You have to be connected these days. This is more and more how all of us “talk” to each other. We find it crosses the generations. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL


We need to be where our customers are, and they are trending hour by hour. We need to hear what they are saying, buying and doing. — Alan Goodheart, Goodheart’s Jewelry Co., Overland Park, KS

No, because it brings us customers. Lots of them. — Jeff Dennis, Jeff Dennis Jewelers, Gardendale, AL

I haven’t because it all seems so trivial to me. If you spend all your time worrying about what everyone else thinks, how are you going to know what you think? I guess I’m just not interested enough to get caught up. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO



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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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