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Do You — or Don’t You: Do you offer financing to customers looking to buy an engagement ring?

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Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Do You — or Don’t You:  Do you offer financing to customers looking to buy an engagement ring?

BY INSTORE TEAM

Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Published in the July 2013 issue

YES, I DO (59%)

We offer a Hannoush credit card through GE. But we also like good ol’ fashion layaway. Country folk tend to like it! — MJ Chanski, Hannoush Jewelers, Rutland, VT

Wells Fargo offers interest-free, 12-18 months, no minimum purchase. They are easy to work with. — Karla Doolittle, Mark Jewellers, La Crosse, WI

Ninety days same as cash through a local finance company. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN

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They must pay 60 percent to take the ring, then we finance with no interest charged for four to six months. Works well for us. Only had one bad apple, and we’re taking him to court. — Terry & Sandy Smith, GoldSmith Jewelers, Little Falls, MN

All in-house. We had a source that we paid monthly. Customers would fill out a form, and the computer would spit back what credit they would get. Great until the recession hit. Then nobody could get credit. My accountant tried and could not even qualify for $500. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

GE is effective but not often used. We need more training to make financing a solid part of our presentation. — John Carom, Abby’s Gold & Gems, Uniontown, PA

No interest lay-away has always been a big draw, and since most of our business is online, PayPal has its own built-in financing system for the client. It saves us the headache and liability of having to do it ourselves. — Deric Metzger, DeMer Jewelry, Oceanside, CA

We use a finance company that specializes in consumer loans. But I try to discourage a young couple from becoming “ring poor” starting out. This flies in the face of common salesmanship wisdom, but I feel strongly that it pays great dividends later on when they are no longer struggling financially. — David Phelps, Precision Platinum, Durham, NC

NO, I DO NOT (41%)

Too much trouble: I am a designer, not a banker! — Eve J. Alfillé, Eve J. Alfillé Galley and Studio, Evanston, IL

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100 percent down, nothing ever to pay! — Barry Tricker, SGC, Stowe, VT

We tried in the past, and the approval rates for new and young customers were very low. The interest rates are very high, and we try to get customers to try other things first. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

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Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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Do You Or Don't You?

Do You — or Don’t You: Do you offer financing to customers looking to buy an engagement ring?

Published

on

Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Do You — or Don’t You:  Do you offer financing to customers looking to buy an engagement ring?

BY INSTORE TEAM

Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Published in the July 2013 issue

YES, I DO (59%)

We offer a Hannoush credit card through GE. But we also like good ol’ fashion layaway. Country folk tend to like it! — MJ Chanski, Hannoush Jewelers, Rutland, VT

Wells Fargo offers interest-free, 12-18 months, no minimum purchase. They are easy to work with. — Karla Doolittle, Mark Jewellers, La Crosse, WI

Advertisement

Ninety days same as cash through a local finance company. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN

They must pay 60 percent to take the ring, then we finance with no interest charged for four to six months. Works well for us. Only had one bad apple, and we’re taking him to court. — Terry & Sandy Smith, GoldSmith Jewelers, Little Falls, MN

All in-house. We had a source that we paid monthly. Customers would fill out a form, and the computer would spit back what credit they would get. Great until the recession hit. Then nobody could get credit. My accountant tried and could not even qualify for $500. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

GE is effective but not often used. We need more training to make financing a solid part of our presentation. — John Carom, Abby’s Gold & Gems, Uniontown, PA

No interest lay-away has always been a big draw, and since most of our business is online, PayPal has its own built-in financing system for the client. It saves us the headache and liability of having to do it ourselves. — Deric Metzger, DeMer Jewelry, Oceanside, CA

We use a finance company that specializes in consumer loans. But I try to discourage a young couple from becoming “ring poor” starting out. This flies in the face of common salesmanship wisdom, but I feel strongly that it pays great dividends later on when they are no longer struggling financially. — David Phelps, Precision Platinum, Durham, NC

Advertisement

NO, I DO NOT (41%)

Too much trouble: I am a designer, not a banker! — Eve J. Alfillé, Eve J. Alfillé Galley and Studio, Evanston, IL

100 percent down, nothing ever to pay! — Barry Tricker, SGC, Stowe, VT

We tried in the past, and the approval rates for new and young customers were very low. The interest rates are very high, and we try to get customers to try other things first. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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