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Do You — or Don’t You: Do you offer financing to customers looking to buy an engagement ring?

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Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Do You — or Don’t You:  Do you offer financing to customers looking to buy an engagement ring?

BY INSTORE TEAM

Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Published in the July 2013 issue

YES, I DO (59%)

We offer a Hannoush credit card through GE. But we also like good ol’ fashion layaway. Country folk tend to like it! — MJ Chanski, Hannoush Jewelers, Rutland, VT

Wells Fargo offers interest-free, 12-18 months, no minimum purchase. They are easy to work with. — Karla Doolittle, Mark Jewellers, La Crosse, WI

Ninety days same as cash through a local finance company. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN

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They must pay 60 percent to take the ring, then we finance with no interest charged for four to six months. Works well for us. Only had one bad apple, and we’re taking him to court. — Terry & Sandy Smith, GoldSmith Jewelers, Little Falls, MN

All in-house. We had a source that we paid monthly. Customers would fill out a form, and the computer would spit back what credit they would get. Great until the recession hit. Then nobody could get credit. My accountant tried and could not even qualify for $500. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

GE is effective but not often used. We need more training to make financing a solid part of our presentation. — John Carom, Abby’s Gold & Gems, Uniontown, PA

No interest lay-away has always been a big draw, and since most of our business is online, PayPal has its own built-in financing system for the client. It saves us the headache and liability of having to do it ourselves. — Deric Metzger, DeMer Jewelry, Oceanside, CA

We use a finance company that specializes in consumer loans. But I try to discourage a young couple from becoming “ring poor” starting out. This flies in the face of common salesmanship wisdom, but I feel strongly that it pays great dividends later on when they are no longer struggling financially. — David Phelps, Precision Platinum, Durham, NC

NO, I DO NOT (41%)

Too much trouble: I am a designer, not a banker! — Eve J. Alfillé, Eve J. Alfillé Galley and Studio, Evanston, IL

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100 percent down, nothing ever to pay! — Barry Tricker, SGC, Stowe, VT

We tried in the past, and the approval rates for new and young customers were very low. The interest rates are very high, and we try to get customers to try other things first. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Do You Or Don't You?

Do You — or Don’t You: Do you offer financing to customers looking to buy an engagement ring?

Published

on

Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Do You — or Don’t You:  Do you offer financing to customers looking to buy an engagement ring?

BY INSTORE TEAM

Do You — or Don’t You: Do you offer financing  to customers looking to buy  an engagement ring?

Published in the July 2013 issue

YES, I DO (59%)

We offer a Hannoush credit card through GE. But we also like good ol’ fashion layaway. Country folk tend to like it! — MJ Chanski, Hannoush Jewelers, Rutland, VT

Wells Fargo offers interest-free, 12-18 months, no minimum purchase. They are easy to work with. — Karla Doolittle, Mark Jewellers, La Crosse, WI

Advertisement

Ninety days same as cash through a local finance company. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN

They must pay 60 percent to take the ring, then we finance with no interest charged for four to six months. Works well for us. Only had one bad apple, and we’re taking him to court. — Terry & Sandy Smith, GoldSmith Jewelers, Little Falls, MN

All in-house. We had a source that we paid monthly. Customers would fill out a form, and the computer would spit back what credit they would get. Great until the recession hit. Then nobody could get credit. My accountant tried and could not even qualify for $500. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

GE is effective but not often used. We need more training to make financing a solid part of our presentation. — John Carom, Abby’s Gold & Gems, Uniontown, PA

No interest lay-away has always been a big draw, and since most of our business is online, PayPal has its own built-in financing system for the client. It saves us the headache and liability of having to do it ourselves. — Deric Metzger, DeMer Jewelry, Oceanside, CA

We use a finance company that specializes in consumer loans. But I try to discourage a young couple from becoming “ring poor” starting out. This flies in the face of common salesmanship wisdom, but I feel strongly that it pays great dividends later on when they are no longer struggling financially. — David Phelps, Precision Platinum, Durham, NC

Advertisement

NO, I DO NOT (41%)

Too much trouble: I am a designer, not a banker! — Eve J. Alfillé, Eve J. Alfillé Galley and Studio, Evanston, IL

100 percent down, nothing ever to pay! — Barry Tricker, SGC, Stowe, VT

We tried in the past, and the approval rates for new and young customers were very low. The interest rates are very high, and we try to get customers to try other things first. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

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