Connect with us

Do You Or Don't You?

Do You — or Don’t You: Do You or Don’t You Sell Medical Jewelry, Such as Bracelets or Dog Tags That Can Convey Personal Health Care Information?

Published

on

Do You — or Don’t You:  Do You or Don’t You Sell Medical Jewelry, Such as Bracelets or Dog Tags That Can Convey Personal Health Care Information?

BY INSTORE TEAM

Published in the May 2013 issue

YES, I DO (75%)

Because I wear one I always advertise that if they buy their medical alert jewelry from me, I will engrave it for free. I sell gold, silver and even stainless medical alerts, always with the red enamel. — Brenda Reichel, Carats & Karats Fine Jewelry, Honolulu, HI

We design custom-made jewelry that incorporates the symbols and info discreetly. — Eve J. Alfillé, Eve J. Alfillé Gallery & Studio, Evanston, IL

It’s not growing, it’s pretty steady (we’re in a retirement community), and bracelets are the most common, although dog tags are not rare. — Ben Woerner, Cranstoun Court Jewellers, Sun City West, AZ

Advertisement

There is demand for “nice” pill pendants but very limited supply. The online sources offer cheap things. — Gary Richmond, Van Horne & Co., Granger, IN

For the next 19 year this will be a growing category as baby boomers turn 65 (10,000 each day) and have health issues. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN

What we really do well is design custom medical ID jewelry that is beautiful, can’t be bought anywhere and has to be made. We made a gents diamond and sapphire pavé initial bracelet with the medical symbol in small rubies (this was about an $8,000 project) — way cool! — Mark & Monika Clodius, Clodius & Co., Rockford, IL

Pharmacies and supermarkets sell a lot of these items but they are not a good quality. Purchasers bring them in for adjustment, and we often make a sale for a better quality. — Pat Gilmore, Dunbar Jewelers, Yakima, WA

This is a constant category for us. Sterling silver pendants and 14K white gold bracelets are our best items. Bracelets do well because of the amount of information they can display. — Denise Oros, Linnea Jewelers, La Grange, IL

I live in a retirement community where the average age is about 77. I sell a lot of medical jewelry. Women prefer karat gold or silver jewelry, with men choosing more alternative metals like titanium. — Elizabeth Breon, Coast Jewelers, Florence, OR

Advertisement

NO, I DO NOT (25%)

There’s no monetary return on this investment. — Terry Parresol, Parresol Jewelers, Lakeland, FL

We don’t sell them, but we engrave lots of them from the pharmacy a few doors down. The higher end versions have not sold well for us. — Mark Snyder, Snyder Jewelers, Weymouth, MA

Do You Or Don't You?

Do You Use Messaging Apps to Contact Customers?

4 out of 5 Brain Squad members say no.

mm

Published

on

Yes: 19%

  • Facebook Messenger: we embedded a “message us” button on our website that is linked to Facebook Messenger so customers can ask questions online without having to use email. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI
  • We use it to get responses immediately following a sale and reviews. — Joe Thacker, Thacker Jewelry, Lubbock, TX
  • Sending photos and replying to inquiries. I don’t have email sent to my phone in a failing attempt at having some privacy. I actively stay after sales via email. I use WhatsApp mostly when communicating with suppliers as I chase merchandise that I no longer can afford to stock in my cases. — Eric Ohanian, Leon Ohanian & Sons, Boston, MA
  • We send texts through The Edge software for completed custom and repairs. Our customers seem to prefer this for notifications. — Russell Criswell, Vulcan’s Forge, Kansas City, MO
  • I use ManyChat, which is a “messenger bot.” The bots are the hot thing this year on Facebook. It has helped create a series of questions that can communicate with customers and send the customer interaction through my sales funnel. — Rita Wade, Wade Designs Jewelry, Rocky Mount, NC
  • We’ve been using Podium since the fall of 2017. We text most of our repair customers now and they love it. Plus our Google reviews went from 4 to over 50 since using the app. — Travis Piper, Piper Diamond Co., Vincennes, IN
  • My 14 year-old son uses Snapchat to show jewelry he makes. — James Stinson, Diamond Classics, McMinnville, TN
  • I use Podium almost daily to correspond with my clients. From the request for an online review to sending images, quoting custom and/or repairs, setting up appointments or just a quick congratulations on an engagement, Podium allows us to communicate in one of the easiest platforms available: text messages. We have closed sales through Podium because of the ease and convenience of texting. I could talk forever about my satisfaction with Podium. — Erika Godfrey, Hawthorne Jewelry, Kearney, NE
  • We just use a texting app that has a different phone number so we don’t have to give out our personal numbers. Everyone can access it and it looks like a regular text to a customer. — Gabi Mecherkany, Bernard Jewelers, Tewksbury, MA
  • LiveChat on our website; it’s a great way to connect with people. Giving my cell number and texting customers personally (not autobot), we’ve turned into a sought-after concierge service while our store has been closed to move to a safer, more convenient location. — Jill Keith, Enchanted Jewelry, Danielson, CT

No: 81%

  • I do email marketing and social media but no texts. I hate when I get them from random stores, so I don’t want to do this to my customers. I do use my cellphone to text customers more and more. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • One more thing I don’t have time to learn how to use. And I personally HATE being contacted by text or Messenger for business purposes, especially unsolicited. — Janne Etz, Contemporary Concepts, Cocoa, FL
  • I do not want to be buried in the never-ending deluge of digital crap that is ongoing. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO
  • We use Podium. It is a great multifunctional tool that allows us to ask for reviews as well as communicate directly with our customers. — Erica Lorenz, Michael & Sons, Reno, NV
  • We’ve been using Podium since the fall of 2017. We text most of our repair customers now and they love it. Plus our Google reviews went from 4 to over 50 since using the app. — Travis Piper, Piper Diamond Co., Vincennes, IN
  • Text. Especially our male clients love texts. It’s very efficient. — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Do You Or Don't You?

Do You Keep Tabs On Local Competitors? Here’s What Our Brain Squad Said

The results were split 50/50.

mm

Published

on

Yes: 48%

    • I have sent paid people to secret shop to get prices and see what repair services are recommended. — Josh Rider, Dylan Rings, Montgomery, AL
    • I click on every ad and check out all the social media and website of every online diamond engagement ring seller/promoter. I experience their vibe, accessibility, shopping features, value add-ons, education, etc. and use the experience to ask our guests where we can improve and then start making those improvements. It’s a constant work in progress, but well worth it as so many guests find us online and then realize we’re their neighborhood jeweler. — Jill Keith, Enchanted Jewelry, Danielson, CT
    • Podcast: How Can Jewelry Stores Stop Losing Their Best Employees?
      JimmyCast

      Podcast: How Can Jewelry Stores Stop Losing Their Best Employees?

      Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It
      Over the Counter

      Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It

      Podcast: Using Social Media to Win Customers and Lower Your Intimidation Factor
      JimmyCast

      Podcast: Using Social Media to Win Customers and Lower Your Intimidation Factor

    • I have the other area jewelers in my Facebook insights. It lets me see when they post, what they post, and what the response from the public is. That said, there is more than enough work for all of us, and I deeply respect my competition. All good folks. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
    • We check Facebook, ads, Instagram, Pinterest and community activities. — Dale Robertson, Dale Robertson Jewelry, Loveland, OH
    • Always checking out the other stores. Local and far away when on trips. Always call on the new for-lease signs, even if I just signed a new lease. Must always be aware of your market. Moved my store one mile nine years ago. Knew the market turned down some other spaces. When this landlord called, I knew the market, the prices and how desparate he was. Got a great lease with a great landlord. — Stephen Ware, Ware Designs, Lafayette, CA
    • Our “covert operations” tend to be sending in friends or family to the other local jewelers with gold to sell or repairs to fix so that we can gauge whether our pricing is competitive. We want to get a feel for their pricing but especially the level of customer service because that is extremely important to us! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
    • I follow all of their social media pages and I am always trying to go see what special events they have going on. Plus, I secret shop ALL THE TIME! It is vital to know what your competition is doing and how they are selling. Gotta beat the best if you want to be the best. — Erica Lorenz, Michael & Sons, Reno, NV
    • Talk to manufacturers’ reps and secret shop. Also participate in our state jewelers association. Word gets around. — Chuck Kuba, Iowa Diamond, Des Moines, IA
    • Keep watch for commercials and billboards, print ads … always pay attention to what they are advertising and how. — Kim Hatchell, Galloway & Moseley, Sumter, SC

    No: 52%

    • What others are doing doesn’t influence me. — Kelly Jensen, Plateau Jewelers, Sammamish, WA
    • I know who is around already. I know that I am one of the very few real goldsmiths in my area. I rely on word-of-mouth advertising and have an extremely high customer retention rate. — Catherine Dining, CG Designs, Lafayette, CA
    • If you keep looking in the rear view mirror, it is hard to go full speed ahead! — Jon Walp, Long Jewelers, Virginia Beach, VA
    • I think the answer is really somewhere in between. We do talk to sales reps and customers about their offerings. We do also watch their advertising, both traditional and digital. — Steve Floyd, Floyd & Green, Aiken, SC
    • I do keep tabs, but I don’t do much. Most of my “competition” is more what I consider “colleagues.” We’re friendly neighbors. But I follow them on social media, and they follow me. It’s as more to see what they’re doing so we DON’T overlap. But if you do find yourself in hardcore competition with others in your market, you better have Google alerts set up for them as well as yourself. — Casey Gallant, Stephen Gallant Jewelers, Orleans, MA
    • We don’t feel we have competition. The other stores are outdated in inventory, decor and customer service. I would rather worry about what we are doing right than what they are doing wrong. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
    • Because other jewelers are not my competition — cellphone, computer and new technology sellers should be looked at as our competitors. As jewelers, we should all be colleagues! It should not be how I can beat out the jeweler down the street; rather, how as an industry can we get the public to realize that the gifts of technology are obsolete once they walk out the door whereas jewelry is a lasting legacy? — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI

    What’s the Brain Squad?

    If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Do You Or Don't You?

Here’s How Retailers Around the Country Encourage Their Sales Staff to Work as a Team

Teamwork that works according to our brain squad team.

mm

Published

on

Question: Do you do anything to encourage your sales staff to work as a team on the sales floor?

Yes: 76%

    • We set a team goal that needs to be achieved to share in a team commission. To receive part of the monies, you must sell a minimum of 4 percent of the total sales for the month. Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
Podcast: How Can Jewelry Stores Stop Losing Their Best Employees?
JimmyCast

Podcast: How Can Jewelry Stores Stop Losing Their Best Employees?

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It
Over the Counter

Podcast: A One of a Kind Family Heirloom is ‘Vaporized’ … and a Jeweler Goes Above and Beyond to Replace It

Podcast: Using Social Media to Win Customers and Lower Your Intimidation Factor
JimmyCast

Podcast: Using Social Media to Win Customers and Lower Your Intimidation Factor

  • We did an escape room to work on our team building, which has been the most successful thing we’ve done. Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI
  • Pay a bonus to the team if goal is met, and the bonus is based on the rate of pay that each person earns, so that it is proportionate to each worker. Rex Solomon, Houston Jewelry, Houston, TX
  • When team selling, we train that one person is the lead and the other is to support. We also encourage them to come around the counter and have a more one on one experience whenever possible. This is where it works great with team selling, as one person can sit next to the customer almost like a friend or advisor. Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
  • We are a small store, so it’s easy to just keep an eye and ear open for problems. We also use code words and phrases. For example, “Samantha (or Lydia), can you help answer a question?” means that this is a difficult customer and we need a different person’s personality to step in and take over. Sam knows if she’s called Sam, or Lyds is called Lyds, she can really just answer a question and move on. If Samantha or Lydia are called in, the current customer to salesperson personality is a real mismatch and someone has GOT to take over, lest the customer walk out. We can discuss the situation after the sale is closed and the happy customer is driving away. Erin McMichael Hess, Extinctions, Lancaster, PA
  • Ours is a full commission against draw sales team, so we encourage all kinds of splits, like 30/60/10 for instance if someone shows a piece, another closes the sale, while a third cleans the customer’s jewelry or gets them a glass of wine. Any unresolved disputes will be credited to the “house” with no salesperson benefiting … and we haven’t had one of those in … hmmm … maybe a decade. Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • If they meet or exceed their weekly goal, the team members each receive $25. Hey, it’s a free hour of work! We do increase it each week they do it consecutively ($5 more every week). We are also open to a larger monetary bonus for four weeks of significant growth. We try to come up with new ideas all the time. Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • Bring another sales associate into the conversation asking an opinion/question. Suggest another associate that has particular knowledge on a certain subject. Share the beauty of a piece of jewelry with another associate for a second confirmation for the client. We often work in teams on a client throughout the entire process, which leaves the client with multiple ways to contact us and work with us comfortably. Garry Zimmerman, Windy City Diamonds, Chicago, IL
  • I include the staff on the store’s decisions. We have an experienced staff here; why not take advantage of everyone’s brains? Plus, I want to put in lines that we all believe in. We do not pay commission; we want everyone to work as a team, not against each other. Last year, we had a good year and it reflected in the end of the year bonus. When someone new starts working here, we let them know that you will never have to ask for a raise. If the store does well, so will you. Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • I pay commissions based on the sales as a team, not individually. This eliminates salespeople from claiming customers or sales based on past contacts. Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Although we expect each staff member to have a high working knowledge of each area, we assign specialties to each staff member. That allows us to pull another team member in as an “expert”. Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • We offer a 1 percent shared commission if we make our goal for the month. Our goal for the month is to do better than last year’s month. Pretty easy. I subtract my sales from the gross AFTER we hit the goal and then take 1 percent and split it equally with the back of the house and front of the house. Can’t sell a diamond without setting it! Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM

No: 24%

  • No sales staff! My wife and I try to work as a team always. Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • They don’t often listen; it’s family. Valerie King, King Jewelers, Cohasset, MA
Continue Reading

Most Popular