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Do You — Or Don’t You — Encourage Your Staff To Wear Jewelry From Your Store?

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BY INSTORE TEAM

Do You — Or Don’t You  — Encourage Your Staff To Wear Jewelry From Your Store?

Published in the May 2014 issue

78% YES, I DO

We absolutely do! If it compliments their wardrobe then throw it on! Or if they have an event to attend, I’ll deck them out. Anytime I can get our jewelry seen and out there I’ll do it. — Marc Majors, Sam L. Majors, Midland, TX

They only wear what they own from the store. I let them to buy at cost, however. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA

They all love nice jewelry: Some they own, some they can’t afford to own. It’s this second category that we encourage our staff to wear, and, yes, on occasion they do forget to take the piece off and it goes home with them. — Mark Kasuba, M. Edwards Jewelers, Pittsfield, MA

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Wearing it and showing it sells it, plain and simple. — Mark Sheely, Mark R. Sheely Jewelry, East Petersburg, PA

When we put in a new line, I’ll split the cost of an item for them up to $500. — Joel Hassler, Rasmussen Diamonds, Racine, WI

I encourage my employees to wear what they like, what excites them because they will talk about it if it is their idea. — Sara Commers, Commers Custom Jewelers, Minneapolis, MN

We have made many sales right off the sales person’s neck. They get to pick the item so you know they really love it and are pumped about it. — Don Unwin, Sterling Jewelers, Wethersfield, CT

They love to wear the jewelry with the tags on, and when someone comments on a piece the answer is, “It could be yours!” (No pearl jewelry, though.) — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

They are required to wear four items each day at work. They have all sold pieces off their body, and they understand the value in it. — Barb Binkley, Cooper & Binkley Jewelers, Brighton, MI

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22% NO, I DON’T

I want my pieces fresh and perfect. I don’t let my customers wear and return, so I can’t allow my sales staff to either. I often buy pieces for my girls to wear from market; it makes a new item MOVE and dramatically improves the sales pitch! — Denise Oros, Linnea Jewelers, La Grange, IL

Most of them have their own beautiful jewelry. — Susie Freeman, Freeman Jewelers, Fort Wayne, IN

I do not want customers to see staff with it on and then in the case. Clients think it’s used and wonder who else gets to wear it. — Lex Harrison, G M Jewelers, San Jacinto, CA

We used to allow it, but there were too many problems with wearing it and then forgetting to return it at the end of the day. — Ragnar Bertelsen, Ragnar Jewellers, Vancouver, BC

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You’re invited! Own a jewelry store in the U.S. or Canada? Join the Brain Squad and get a free T-shirt. Email: [email protected]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Do You Or Don't You?

Do You — Or Don’t You — Encourage Your Staff To Wear Jewelry From Your Store?

Published

on

BY INSTORE TEAM

Do You — Or Don’t You  — Encourage Your Staff To Wear Jewelry From Your Store?

Published in the May 2014 issue

78% YES, I DO

We absolutely do! If it compliments their wardrobe then throw it on! Or if they have an event to attend, I’ll deck them out. Anytime I can get our jewelry seen and out there I’ll do it. — Marc Majors, Sam L. Majors, Midland, TX

They only wear what they own from the store. I let them to buy at cost, however. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA

Advertisement

They all love nice jewelry: Some they own, some they can’t afford to own. It’s this second category that we encourage our staff to wear, and, yes, on occasion they do forget to take the piece off and it goes home with them. — Mark Kasuba, M. Edwards Jewelers, Pittsfield, MA

Wearing it and showing it sells it, plain and simple. — Mark Sheely, Mark R. Sheely Jewelry, East Petersburg, PA

When we put in a new line, I’ll split the cost of an item for them up to $500. — Joel Hassler, Rasmussen Diamonds, Racine, WI

I encourage my employees to wear what they like, what excites them because they will talk about it if it is their idea. — Sara Commers, Commers Custom Jewelers, Minneapolis, MN

We have made many sales right off the sales person’s neck. They get to pick the item so you know they really love it and are pumped about it. — Don Unwin, Sterling Jewelers, Wethersfield, CT

They love to wear the jewelry with the tags on, and when someone comments on a piece the answer is, “It could be yours!” (No pearl jewelry, though.) — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

Advertisement

They are required to wear four items each day at work. They have all sold pieces off their body, and they understand the value in it. — Barb Binkley, Cooper & Binkley Jewelers, Brighton, MI

22% NO, I DON’T

I want my pieces fresh and perfect. I don’t let my customers wear and return, so I can’t allow my sales staff to either. I often buy pieces for my girls to wear from market; it makes a new item MOVE and dramatically improves the sales pitch! — Denise Oros, Linnea Jewelers, La Grange, IL

Most of them have their own beautiful jewelry. — Susie Freeman, Freeman Jewelers, Fort Wayne, IN

I do not want customers to see staff with it on and then in the case. Clients think it’s used and wonder who else gets to wear it. — Lex Harrison, G M Jewelers, San Jacinto, CA

Advertisement

We used to allow it, but there were too many problems with wearing it and then forgetting to return it at the end of the day. — Ragnar Bertelsen, Ragnar Jewellers, Vancouver, BC

You’re invited! Own a jewelry store in the U.S. or Canada? Join the Brain Squad and get a free T-shirt. Email: [email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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