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Do You — Or Don’t You — Encourage Your Staff To Wear Jewelry From Your Store?

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BY INSTORE TEAM

Do You — Or Don’t You  — Encourage Your Staff To Wear Jewelry From Your Store?

Published in the May 2014 issue

78% YES, I DO

We absolutely do! If it compliments their wardrobe then throw it on! Or if they have an event to attend, I’ll deck them out. Anytime I can get our jewelry seen and out there I’ll do it. — Marc Majors, Sam L. Majors, Midland, TX

They only wear what they own from the store. I let them to buy at cost, however. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA

They all love nice jewelry: Some they own, some they can’t afford to own. It’s this second category that we encourage our staff to wear, and, yes, on occasion they do forget to take the piece off and it goes home with them. — Mark Kasuba, M. Edwards Jewelers, Pittsfield, MA

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Wearing it and showing it sells it, plain and simple. — Mark Sheely, Mark R. Sheely Jewelry, East Petersburg, PA

When we put in a new line, I’ll split the cost of an item for them up to $500. — Joel Hassler, Rasmussen Diamonds, Racine, WI

I encourage my employees to wear what they like, what excites them because they will talk about it if it is their idea. — Sara Commers, Commers Custom Jewelers, Minneapolis, MN

We have made many sales right off the sales person’s neck. They get to pick the item so you know they really love it and are pumped about it. — Don Unwin, Sterling Jewelers, Wethersfield, CT

They love to wear the jewelry with the tags on, and when someone comments on a piece the answer is, “It could be yours!” (No pearl jewelry, though.) — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

They are required to wear four items each day at work. They have all sold pieces off their body, and they understand the value in it. — Barb Binkley, Cooper & Binkley Jewelers, Brighton, MI

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22% NO, I DON’T

I want my pieces fresh and perfect. I don’t let my customers wear and return, so I can’t allow my sales staff to either. I often buy pieces for my girls to wear from market; it makes a new item MOVE and dramatically improves the sales pitch! — Denise Oros, Linnea Jewelers, La Grange, IL

Most of them have their own beautiful jewelry. — Susie Freeman, Freeman Jewelers, Fort Wayne, IN

I do not want customers to see staff with it on and then in the case. Clients think it’s used and wonder who else gets to wear it. — Lex Harrison, G M Jewelers, San Jacinto, CA

We used to allow it, but there were too many problems with wearing it and then forgetting to return it at the end of the day. — Ragnar Bertelsen, Ragnar Jewellers, Vancouver, BC

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You’re invited! Own a jewelry store in the U.S. or Canada? Join the Brain Squad and get a free T-shirt. Email: brainsquad@instoremag.com

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SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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Do You Or Don't You?

Do You — Or Don’t You — Encourage Your Staff To Wear Jewelry From Your Store?

Published

on

BY INSTORE TEAM

Do You — Or Don’t You  — Encourage Your Staff To Wear Jewelry From Your Store?

Published in the May 2014 issue

78% YES, I DO

We absolutely do! If it compliments their wardrobe then throw it on! Or if they have an event to attend, I’ll deck them out. Anytime I can get our jewelry seen and out there I’ll do it. — Marc Majors, Sam L. Majors, Midland, TX

They only wear what they own from the store. I let them to buy at cost, however. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA

They all love nice jewelry: Some they own, some they can’t afford to own. It’s this second category that we encourage our staff to wear, and, yes, on occasion they do forget to take the piece off and it goes home with them. — Mark Kasuba, M. Edwards Jewelers, Pittsfield, MA

Advertisement

Wearing it and showing it sells it, plain and simple. — Mark Sheely, Mark R. Sheely Jewelry, East Petersburg, PA

When we put in a new line, I’ll split the cost of an item for them up to $500. — Joel Hassler, Rasmussen Diamonds, Racine, WI

I encourage my employees to wear what they like, what excites them because they will talk about it if it is their idea. — Sara Commers, Commers Custom Jewelers, Minneapolis, MN

We have made many sales right off the sales person’s neck. They get to pick the item so you know they really love it and are pumped about it. — Don Unwin, Sterling Jewelers, Wethersfield, CT

They love to wear the jewelry with the tags on, and when someone comments on a piece the answer is, “It could be yours!” (No pearl jewelry, though.) — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

They are required to wear four items each day at work. They have all sold pieces off their body, and they understand the value in it. — Barb Binkley, Cooper & Binkley Jewelers, Brighton, MI

Advertisement

22% NO, I DON’T

I want my pieces fresh and perfect. I don’t let my customers wear and return, so I can’t allow my sales staff to either. I often buy pieces for my girls to wear from market; it makes a new item MOVE and dramatically improves the sales pitch! — Denise Oros, Linnea Jewelers, La Grange, IL

Most of them have their own beautiful jewelry. — Susie Freeman, Freeman Jewelers, Fort Wayne, IN

I do not want customers to see staff with it on and then in the case. Clients think it’s used and wonder who else gets to wear it. — Lex Harrison, G M Jewelers, San Jacinto, CA

We used to allow it, but there were too many problems with wearing it and then forgetting to return it at the end of the day. — Ragnar Bertelsen, Ragnar Jewellers, Vancouver, BC

Advertisement

You’re invited! Own a jewelry store in the U.S. or Canada? Join the Brain Squad and get a free T-shirt. Email: brainsquad@instoremag.com

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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