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Do You Or Don't You?

Do You Or Don’t You: Have You Ever Taken an Online Educational Course?

More than half of you have done this.

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52% YES, I HAVE

• I took my AJP courses online. I feel it was effective because even though I already knew all of the material, GIA kept everything very immersive in a way that even information I already knew was fun to go over. — —Daniel Reynolds, Daniel J. Reynolds Jewelers, Cedar Springs, MI
• GIA Pearls, very good/effective in regards to education of the subject. I haven’t seen increased pearl sales due to the training. —Dave Meadows, Art Jewelers, Woodstock, GA
• I finished my bachelor’s degree in operations management online through Linfield College. Effective both with cost and time management. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
• PR courses. They are free to members of the Public Relations Society of America. I take as many as I have time for. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX
• A number of software courses, primarily. Photoshop, basic html, search engine optimization. Loved how I could chose a very specific course to learn exactly what I wanted to learn. —Zdena Jiroutiva, Z Folio Gallery, Solvang, CA
• Each member of our sales team is encouraged to take the AJP program through GIA distance education. I personally finished my GG through distance education with GIA and benefited tremendously from it. Knowledge is everything. The more you have on the sales floor, the more confident you are in your sales presentations. —ichelle Tinsley, Matthews Jewelers, Orange, TX
• I am getting my GG online. I still pay for the textbooks, as I hate to be in front of a computer, but you can do everything except the labs online. Sixty and getting another degree. Life is great! —Elizabeth Breon, Coast Jewelers, Florence, OR
• Several Pandora courses — elementary sales focus here. Edge Academy — for our POS system very helpful and necessary. Webinars — GE Capital (now Synchrony Financial), American Express, Constant Contact and Hubspot. The courses for marketing and social media are helpful, and we always learn something useful. —Karen Fonger, 58 Facets Jewelry, Alhambra, CA
• A course on platinum from the Platinum Guild. I liked it, as it was easy to understand, not boring, and I learned something new. — Lisa Corbin, Tompkins Jewellers, Lethbridge, AB, Canada

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22% NO, I HAVEN’T

• There is great local education in the area. — David Swanson, Swanson Jewelers, Arlington, MA

• I just can’t look at a computer screen for very long. Perhaps I have A.D.D. —Steve Matero, Matero Fine Jewelry & Design, Millwood, NY

• Hard to schedule the time. —John Hayes, Goodman’s Jewelers, Madison, WI

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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