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Do You Or Don't You?

Do You Or Don’t You: Have You Ever Taken an Online Educational Course?

More than half of you have done this.

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52% YES, I HAVE

• I took my AJP courses online. I feel it was effective because even though I already knew all of the material, GIA kept everything very immersive in a way that even information I already knew was fun to go over. — —Daniel Reynolds, Daniel J. Reynolds Jewelers, Cedar Springs, MI
• GIA Pearls, very good/effective in regards to education of the subject. I haven’t seen increased pearl sales due to the training. —Dave Meadows, Art Jewelers, Woodstock, GA
• I finished my bachelor’s degree in operations management online through Linfield College. Effective both with cost and time management. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR
• PR courses. They are free to members of the Public Relations Society of America. I take as many as I have time for. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX
• A number of software courses, primarily. Photoshop, basic html, search engine optimization. Loved how I could chose a very specific course to learn exactly what I wanted to learn. —Zdena Jiroutiva, Z Folio Gallery, Solvang, CA
• Each member of our sales team is encouraged to take the AJP program through GIA distance education. I personally finished my GG through distance education with GIA and benefited tremendously from it. Knowledge is everything. The more you have on the sales floor, the more confident you are in your sales presentations. —ichelle Tinsley, Matthews Jewelers, Orange, TX
• I am getting my GG online. I still pay for the textbooks, as I hate to be in front of a computer, but you can do everything except the labs online. Sixty and getting another degree. Life is great! —Elizabeth Breon, Coast Jewelers, Florence, OR
• Several Pandora courses — elementary sales focus here. Edge Academy — for our POS system very helpful and necessary. Webinars — GE Capital (now Synchrony Financial), American Express, Constant Contact and Hubspot. The courses for marketing and social media are helpful, and we always learn something useful. —Karen Fonger, 58 Facets Jewelry, Alhambra, CA
• A course on platinum from the Platinum Guild. I liked it, as it was easy to understand, not boring, and I learned something new. — Lisa Corbin, Tompkins Jewellers, Lethbridge, AB, Canada

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22% NO, I HAVEN’T

• There is great local education in the area. — David Swanson, Swanson Jewelers, Arlington, MA

• I just can’t look at a computer screen for very long. Perhaps I have A.D.D. —Steve Matero, Matero Fine Jewelry & Design, Millwood, NY

• Hard to schedule the time. —John Hayes, Goodman’s Jewelers, Madison, WI

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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