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Do You Or Don’t You: Offer To Inscribe Diamonds?

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Yes, WE HAVE

We send the diamonds to Schumacher Diamond Cutters in Bismark, ND. They are quick and their re-cutting and repair service is exceptional. Pat Gilmore, Dunbar Jewelers, Yakima, WA

We’ve had new customers ask how we know the diamonds that go out and come back are truly theirs. We built an amazing DIY microscope that is compatible with all camera phones. We clean the diamond, the customer takes a picture of it with their phone (we take a photo too), then we plot the diamond, and show them how to identify its unique characteristics. When the diamond comes back, we help them identify their diamond from the plot and photos, and show them where their inscription is on their stone. It is becoming more popular as people learn how it works. Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

I have the stone sent to GIA. Brenda Reichel, Carats & Karats Fine Jewelry, Honolulu, HI

We tell customers it can be done; so far nobody has chosen to do it. Vickie Wilson, The Goldsmith, Palo Alto, CA

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Everyone likes the idea but no one is patient enough to wait. Dan Decker, Decker Diamond Jewelers, Ebensburg, PA

We carry Lazare Kaplan loose diamonds that are inscribed already and offer personal inscriptions when needed. We’ve found this further invests the customer in their purchase and turns the diamond into more of an heirloom. Milton Doolittle, Benold’s Jewelers, Austin, TX

We offer it through Gemex. No takers so far. David Beduze, Generation Jewelers, Watertown, WI

SMI Diamonds will do it for us. Brenda Hefner, Oz’s Jewelers, Hickory, NC


NO, WE HAVEN’T

Most of the larger diamonds that we sell come inscribed with certificate numbers. Frank Salinardi, Linardi’s Jewelers, Plantation, FL

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We have sold pre-laser-inscribed diamonds for years. We encourage trading in diamonds and would have to remove any personal inscriptions. Eileen Eichhorn, Eichhorn Jewelry, Decatur, IL

Gimmicks have not worked well in our store. Chuck Kuba, Iowa Diamond, West Des Moines, IA

Call me backwards, but in my mind we are altering the diamond by scratching into it an inscription. To me that should make the value decrease. I realize most don’t feel this way but I have to be comfortable with what I sell. Lora S. Wright, Southern Jewelers, Sanford, NC

This article originally appeared in the March 2015 edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Do You Or Don't You?

Do You Or Don’t You: Offer To Inscribe Diamonds?

Published

on

Yes, WE HAVE

We send the diamonds to Schumacher Diamond Cutters in Bismark, ND. They are quick and their re-cutting and repair service is exceptional. Pat Gilmore, Dunbar Jewelers, Yakima, WA

We’ve had new customers ask how we know the diamonds that go out and come back are truly theirs. We built an amazing DIY microscope that is compatible with all camera phones. We clean the diamond, the customer takes a picture of it with their phone (we take a photo too), then we plot the diamond, and show them how to identify its unique characteristics. When the diamond comes back, we help them identify their diamond from the plot and photos, and show them where their inscription is on their stone. It is becoming more popular as people learn how it works. Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

I have the stone sent to GIA. Brenda Reichel, Carats & Karats Fine Jewelry, Honolulu, HI

Advertisement

We tell customers it can be done; so far nobody has chosen to do it. Vickie Wilson, The Goldsmith, Palo Alto, CA

Everyone likes the idea but no one is patient enough to wait. Dan Decker, Decker Diamond Jewelers, Ebensburg, PA

We carry Lazare Kaplan loose diamonds that are inscribed already and offer personal inscriptions when needed. We’ve found this further invests the customer in their purchase and turns the diamond into more of an heirloom. Milton Doolittle, Benold’s Jewelers, Austin, TX

We offer it through Gemex. No takers so far. David Beduze, Generation Jewelers, Watertown, WI

SMI Diamonds will do it for us. Brenda Hefner, Oz’s Jewelers, Hickory, NC


NO, WE HAVEN’T

Advertisement

Most of the larger diamonds that we sell come inscribed with certificate numbers. Frank Salinardi, Linardi’s Jewelers, Plantation, FL

We have sold pre-laser-inscribed diamonds for years. We encourage trading in diamonds and would have to remove any personal inscriptions. Eileen Eichhorn, Eichhorn Jewelry, Decatur, IL

Gimmicks have not worked well in our store. Chuck Kuba, Iowa Diamond, West Des Moines, IA

Call me backwards, but in my mind we are altering the diamond by scratching into it an inscription. To me that should make the value decrease. I realize most don’t feel this way but I have to be comfortable with what I sell. Lora S. Wright, Southern Jewelers, Sanford, NC

This article originally appeared in the March 2015 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular