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Do You Or Don't You?

Do You Or Don’t You: Offer To Inscribe Diamonds?

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Yes, WE HAVE

We send the diamonds to Schumacher Diamond Cutters in Bismark, ND. They are quick and their re-cutting and repair service is exceptional. Pat Gilmore, Dunbar Jewelers, Yakima, WA

We’ve had new customers ask how we know the diamonds that go out and come back are truly theirs. We built an amazing DIY microscope that is compatible with all camera phones. We clean the diamond, the customer takes a picture of it with their phone (we take a photo too), then we plot the diamond, and show them how to identify its unique characteristics. When the diamond comes back, we help them identify their diamond from the plot and photos, and show them where their inscription is on their stone. It is becoming more popular as people learn how it works. Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

I have the stone sent to GIA. Brenda Reichel, Carats & Karats Fine Jewelry, Honolulu, HI

We tell customers it can be done; so far nobody has chosen to do it. Vickie Wilson, The Goldsmith, Palo Alto, CA

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Everyone likes the idea but no one is patient enough to wait. Dan Decker, Decker Diamond Jewelers, Ebensburg, PA

We carry Lazare Kaplan loose diamonds that are inscribed already and offer personal inscriptions when needed. We’ve found this further invests the customer in their purchase and turns the diamond into more of an heirloom. Milton Doolittle, Benold’s Jewelers, Austin, TX

We offer it through Gemex. No takers so far. David Beduze, Generation Jewelers, Watertown, WI

SMI Diamonds will do it for us. Brenda Hefner, Oz’s Jewelers, Hickory, NC


NO, WE HAVEN’T

Most of the larger diamonds that we sell come inscribed with certificate numbers. Frank Salinardi, Linardi’s Jewelers, Plantation, FL

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We have sold pre-laser-inscribed diamonds for years. We encourage trading in diamonds and would have to remove any personal inscriptions. Eileen Eichhorn, Eichhorn Jewelry, Decatur, IL

Gimmicks have not worked well in our store. Chuck Kuba, Iowa Diamond, West Des Moines, IA

Call me backwards, but in my mind we are altering the diamond by scratching into it an inscription. To me that should make the value decrease. I realize most don’t feel this way but I have to be comfortable with what I sell. Lora S. Wright, Southern Jewelers, Sanford, NC

This article originally appeared in the March 2015 edition of INSTORE.

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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