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Do You Or Don’t You … Charge To Do an Initial Design?

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[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Charge To Do an Initial Design?People appreciate something more if they perceive value in it. I find that if we charge for a service, they respect the end result more, whether it’s an appraisal or an initial design. — Chuck Kuba; Iowa Diamond, Des Moines, IA

I put hours of work into a design, so I expect to be paid for my work, and I educate the customer as to the nature of the work. — Terry Parresol; Parresol Jewelers, Lakeland, FL

We offer a store credit on the design cost if they choose not to use the design. — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

By locking the customer in and making them leave a non-refundable deposit, it commits them to the process and keeps us from making designs that never come to fruition. — Rich Bennett; P.K. Bennett Jewelers, Mundelein, IL

I don’t do work without a $500 non-refundable deposit that is applied upon purchase. I used to do it for free and people would waste my time. Now, only serious people come in! — Rafi Jooma; Icebox Custom Jewelry, Atlanta, GA

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We will charge $400 for the design and the prototyping in wax if it involves CAD/CAM. For hand carvings we try to give one completed price. — Mark Goodman; Goodman Jewelers, Abingdon, VA

We charge $100, which will be deducted from the piece if it is made. It stops customers who have no intention of buying from wasting our time. — Shari Altman; B & E Jewelers, Southampton, PA

We charge based on how long the custom drawing takes to make. — Ericka Harville Goode; East Tennessee Diamond Co., Morristown, TN


[componentheading]No, I Don’t[/componentheading]

We don’t charge until we have a model that the client is satisfied with. Our rate of success is high, and we feel that the clients who back out of a project would spread the word that they paid for nothing.  — Kent Bagnall; Kent Jewelry, Rolla, MO

For sketches and consultation, there is no charge. If the customer is pleased, we will move on to a minimum of $300 for a wax carving or CAD work. — Ken Hanchey; Hanchey Jewelers, Charleston, SC

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People are leery of paying for an idea. The initial design is what sells the custom design. — Jennifer Choi; Rose Diamonds Custom Design & Repair, Springfield, MO

I charge for making the piece. I don’t charge for what I consider part of the sales pitch. — Steve Stempinski; Steve’s Place, Madison, GA

I couldn’t in good conscience charge a customer for my chicken scratchings that are only useful to remind me of what I’m doing! — Janne Etz; Contemporary Concepts, Cocoa, FL

We don’t want to turn off a customer if they are curious about having a custom design done. — Molly Lurth; Philips Diamond Shop, Marion, IA

I don’t charge for the initial design, but I’m thinking I should, due to the fact that so many people are balking at the price for the finished product. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

[span class=note]This story is from the June 2011 edition of INSTORE[/span]

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Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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Do You Or Don't You?

Do You Or Don’t You … Charge To Do an Initial Design?

Published

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[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Charge To Do an Initial Design?People appreciate something more if they perceive value in it. I find that if we charge for a service, they respect the end result more, whether it’s an appraisal or an initial design. — Chuck Kuba; Iowa Diamond, Des Moines, IA

I put hours of work into a design, so I expect to be paid for my work, and I educate the customer as to the nature of the work. — Terry Parresol; Parresol Jewelers, Lakeland, FL

We offer a store credit on the design cost if they choose not to use the design. — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

By locking the customer in and making them leave a non-refundable deposit, it commits them to the process and keeps us from making designs that never come to fruition. — Rich Bennett; P.K. Bennett Jewelers, Mundelein, IL

Advertisement

I don’t do work without a $500 non-refundable deposit that is applied upon purchase. I used to do it for free and people would waste my time. Now, only serious people come in! — Rafi Jooma; Icebox Custom Jewelry, Atlanta, GA

We will charge $400 for the design and the prototyping in wax if it involves CAD/CAM. For hand carvings we try to give one completed price. — Mark Goodman; Goodman Jewelers, Abingdon, VA

We charge $100, which will be deducted from the piece if it is made. It stops customers who have no intention of buying from wasting our time. — Shari Altman; B & E Jewelers, Southampton, PA

We charge based on how long the custom drawing takes to make. — Ericka Harville Goode; East Tennessee Diamond Co., Morristown, TN


[componentheading]No, I Don’t[/componentheading]

We don’t charge until we have a model that the client is satisfied with. Our rate of success is high, and we feel that the clients who back out of a project would spread the word that they paid for nothing.  — Kent Bagnall; Kent Jewelry, Rolla, MO

Advertisement

For sketches and consultation, there is no charge. If the customer is pleased, we will move on to a minimum of $300 for a wax carving or CAD work. — Ken Hanchey; Hanchey Jewelers, Charleston, SC

People are leery of paying for an idea. The initial design is what sells the custom design. — Jennifer Choi; Rose Diamonds Custom Design & Repair, Springfield, MO

I charge for making the piece. I don’t charge for what I consider part of the sales pitch. — Steve Stempinski; Steve’s Place, Madison, GA

I couldn’t in good conscience charge a customer for my chicken scratchings that are only useful to remind me of what I’m doing! — Janne Etz; Contemporary Concepts, Cocoa, FL

We don’t want to turn off a customer if they are curious about having a custom design done. — Molly Lurth; Philips Diamond Shop, Marion, IA

I don’t charge for the initial design, but I’m thinking I should, due to the fact that so many people are balking at the price for the finished product. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

Advertisement

[span class=note]This story is from the June 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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