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Do You Or Don’t You … Charge To Do an Initial Design?

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[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Charge To Do an Initial Design?People appreciate something more if they perceive value in it. I find that if we charge for a service, they respect the end result more, whether it’s an appraisal or an initial design. — Chuck Kuba; Iowa Diamond, Des Moines, IA

I put hours of work into a design, so I expect to be paid for my work, and I educate the customer as to the nature of the work. — Terry Parresol; Parresol Jewelers, Lakeland, FL

We offer a store credit on the design cost if they choose not to use the design. — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

By locking the customer in and making them leave a non-refundable deposit, it commits them to the process and keeps us from making designs that never come to fruition. — Rich Bennett; P.K. Bennett Jewelers, Mundelein, IL

I don’t do work without a $500 non-refundable deposit that is applied upon purchase. I used to do it for free and people would waste my time. Now, only serious people come in! — Rafi Jooma; Icebox Custom Jewelry, Atlanta, GA

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We will charge $400 for the design and the prototyping in wax if it involves CAD/CAM. For hand carvings we try to give one completed price. — Mark Goodman; Goodman Jewelers, Abingdon, VA

We charge $100, which will be deducted from the piece if it is made. It stops customers who have no intention of buying from wasting our time. — Shari Altman; B & E Jewelers, Southampton, PA

We charge based on how long the custom drawing takes to make. — Ericka Harville Goode; East Tennessee Diamond Co., Morristown, TN


[componentheading]No, I Don’t[/componentheading]

We don’t charge until we have a model that the client is satisfied with. Our rate of success is high, and we feel that the clients who back out of a project would spread the word that they paid for nothing.  — Kent Bagnall; Kent Jewelry, Rolla, MO

For sketches and consultation, there is no charge. If the customer is pleased, we will move on to a minimum of $300 for a wax carving or CAD work. — Ken Hanchey; Hanchey Jewelers, Charleston, SC

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People are leery of paying for an idea. The initial design is what sells the custom design. — Jennifer Choi; Rose Diamonds Custom Design & Repair, Springfield, MO

I charge for making the piece. I don’t charge for what I consider part of the sales pitch. — Steve Stempinski; Steve’s Place, Madison, GA

I couldn’t in good conscience charge a customer for my chicken scratchings that are only useful to remind me of what I’m doing! — Janne Etz; Contemporary Concepts, Cocoa, FL

We don’t want to turn off a customer if they are curious about having a custom design done. — Molly Lurth; Philips Diamond Shop, Marion, IA

I don’t charge for the initial design, but I’m thinking I should, due to the fact that so many people are balking at the price for the finished product. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

[span class=note]This story is from the June 2011 edition of INSTORE[/span]

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Do You Or Don't You?

Do You Or Don’t You … Charge To Do an Initial Design?

Published

on

[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Charge To Do an Initial Design?People appreciate something more if they perceive value in it. I find that if we charge for a service, they respect the end result more, whether it’s an appraisal or an initial design. — Chuck Kuba; Iowa Diamond, Des Moines, IA

I put hours of work into a design, so I expect to be paid for my work, and I educate the customer as to the nature of the work. — Terry Parresol; Parresol Jewelers, Lakeland, FL

We offer a store credit on the design cost if they choose not to use the design. — David Mell; The Goldsmith Jewelers, Lawrenceville, GA

By locking the customer in and making them leave a non-refundable deposit, it commits them to the process and keeps us from making designs that never come to fruition. — Rich Bennett; P.K. Bennett Jewelers, Mundelein, IL

Advertisement

I don’t do work without a $500 non-refundable deposit that is applied upon purchase. I used to do it for free and people would waste my time. Now, only serious people come in! — Rafi Jooma; Icebox Custom Jewelry, Atlanta, GA

We will charge $400 for the design and the prototyping in wax if it involves CAD/CAM. For hand carvings we try to give one completed price. — Mark Goodman; Goodman Jewelers, Abingdon, VA

We charge $100, which will be deducted from the piece if it is made. It stops customers who have no intention of buying from wasting our time. — Shari Altman; B & E Jewelers, Southampton, PA

We charge based on how long the custom drawing takes to make. — Ericka Harville Goode; East Tennessee Diamond Co., Morristown, TN


[componentheading]No, I Don’t[/componentheading]

We don’t charge until we have a model that the client is satisfied with. Our rate of success is high, and we feel that the clients who back out of a project would spread the word that they paid for nothing.  — Kent Bagnall; Kent Jewelry, Rolla, MO

Advertisement

For sketches and consultation, there is no charge. If the customer is pleased, we will move on to a minimum of $300 for a wax carving or CAD work. — Ken Hanchey; Hanchey Jewelers, Charleston, SC

People are leery of paying for an idea. The initial design is what sells the custom design. — Jennifer Choi; Rose Diamonds Custom Design & Repair, Springfield, MO

I charge for making the piece. I don’t charge for what I consider part of the sales pitch. — Steve Stempinski; Steve’s Place, Madison, GA

I couldn’t in good conscience charge a customer for my chicken scratchings that are only useful to remind me of what I’m doing! — Janne Etz; Contemporary Concepts, Cocoa, FL

We don’t want to turn off a customer if they are curious about having a custom design done. — Molly Lurth; Philips Diamond Shop, Marion, IA

I don’t charge for the initial design, but I’m thinking I should, due to the fact that so many people are balking at the price for the finished product. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

Advertisement

[span class=note]This story is from the June 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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