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Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

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Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Published in the March 2012 issue

52% YES, I DO

All of my staff has a clientele book. They are required to fill out a page for every customer and make detailed notes about the encounter. — Chris Snowden; Snowden’s Jewelers, Wilmington, NC

Any info gathered is a plus, especially likes or dislikes. — Tim Wright; Simply Unique Jewelry Designs,  Yorktown, VA

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I jot down details as conversation flows. I’m often asked how I knew something. People will tell you everything. — Lisa McConnell; Lisa McConnell Jewelry Design Studio We developed a legal-size counter pad with our logo and store info as well as diamond info in the margins with a large blank space in the middle. — Anderson Bass; Churchwell’s Jewelers, Wilson, NC

It helps the listening process to write down what the customer’s specifics are. — Dorothy Vodicka; The Gem Collection, Tallahassee, FL

 We try to listen to what the customer likes and wants. Basically, we make a wish list for them before they even know it. — Marc Majors; Sam L. Majors, Lubbock, TX

Only if it’s a special job. They’re not at their shrink’s office. As a customer, note-taking would make me uncomfortable. — Lora S. Wright; Southern Jewelers, Sanford, NC

48% NO, I DON’T

How rude! — Craig C. Curtis; Downtown Jewelry & Engraving Shop, Belfast, ME My staff believes its presentations are so good the customers should be taking notes. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

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We are so verbal and hold each other accountable for everything said. — Morgan Bartel; Collins Diamonds, Liberal, KS

We prefer to make notes after they leave. It gives them the impression they have our full attention. In many upscale restaurants the wait staff never writes down your order, yet never makes a mistake. We like that approach. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Do You Or Don't You?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Published

on

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Published in the March 2012 issue

52% YES, I DO

All of my staff has a clientele book. They are required to fill out a page for every customer and make detailed notes about the encounter. — Chris Snowden; Snowden’s Jewelers, Wilmington, NC

Advertisement

Any info gathered is a plus, especially likes or dislikes. — Tim Wright; Simply Unique Jewelry Designs,  Yorktown, VA

I jot down details as conversation flows. I’m often asked how I knew something. People will tell you everything. — Lisa McConnell; Lisa McConnell Jewelry Design Studio We developed a legal-size counter pad with our logo and store info as well as diamond info in the margins with a large blank space in the middle. — Anderson Bass; Churchwell’s Jewelers, Wilson, NC

It helps the listening process to write down what the customer’s specifics are. — Dorothy Vodicka; The Gem Collection, Tallahassee, FL

 We try to listen to what the customer likes and wants. Basically, we make a wish list for them before they even know it. — Marc Majors; Sam L. Majors, Lubbock, TX

Only if it’s a special job. They’re not at their shrink’s office. As a customer, note-taking would make me uncomfortable. — Lora S. Wright; Southern Jewelers, Sanford, NC

48% NO, I DON’T

Advertisement

How rude! — Craig C. Curtis; Downtown Jewelry & Engraving Shop, Belfast, ME My staff believes its presentations are so good the customers should be taking notes. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

We are so verbal and hold each other accountable for everything said. — Morgan Bartel; Collins Diamonds, Liberal, KS

We prefer to make notes after they leave. It gives them the impression they have our full attention. In many upscale restaurants the wait staff never writes down your order, yet never makes a mistake. We like that approach. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN


{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular