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Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

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Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Published in the March 2012 issue

52% YES, I DO

All of my staff has a clientele book. They are required to fill out a page for every customer and make detailed notes about the encounter. — Chris Snowden; Snowden’s Jewelers, Wilmington, NC

Any info gathered is a plus, especially likes or dislikes. — Tim Wright; Simply Unique Jewelry Designs,  Yorktown, VA

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I jot down details as conversation flows. I’m often asked how I knew something. People will tell you everything. — Lisa McConnell; Lisa McConnell Jewelry Design Studio We developed a legal-size counter pad with our logo and store info as well as diamond info in the margins with a large blank space in the middle. — Anderson Bass; Churchwell’s Jewelers, Wilson, NC

It helps the listening process to write down what the customer’s specifics are. — Dorothy Vodicka; The Gem Collection, Tallahassee, FL

 We try to listen to what the customer likes and wants. Basically, we make a wish list for them before they even know it. — Marc Majors; Sam L. Majors, Lubbock, TX

Only if it’s a special job. They’re not at their shrink’s office. As a customer, note-taking would make me uncomfortable. — Lora S. Wright; Southern Jewelers, Sanford, NC

48% NO, I DON’T

How rude! — Craig C. Curtis; Downtown Jewelry & Engraving Shop, Belfast, ME My staff believes its presentations are so good the customers should be taking notes. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

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We are so verbal and hold each other accountable for everything said. — Morgan Bartel; Collins Diamonds, Liberal, KS

We prefer to make notes after they leave. It gives them the impression they have our full attention. In many upscale restaurants the wait staff never writes down your order, yet never makes a mistake. We like that approach. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN


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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Do You Or Don't You?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Published

on

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Do You Or Don’t You : Do you and your sales staff take notes during the sales process?

Published in the March 2012 issue

52% YES, I DO

All of my staff has a clientele book. They are required to fill out a page for every customer and make detailed notes about the encounter. — Chris Snowden; Snowden’s Jewelers, Wilmington, NC

Advertisement

Any info gathered is a plus, especially likes or dislikes. — Tim Wright; Simply Unique Jewelry Designs,  Yorktown, VA

I jot down details as conversation flows. I’m often asked how I knew something. People will tell you everything. — Lisa McConnell; Lisa McConnell Jewelry Design Studio We developed a legal-size counter pad with our logo and store info as well as diamond info in the margins with a large blank space in the middle. — Anderson Bass; Churchwell’s Jewelers, Wilson, NC

It helps the listening process to write down what the customer’s specifics are. — Dorothy Vodicka; The Gem Collection, Tallahassee, FL

 We try to listen to what the customer likes and wants. Basically, we make a wish list for them before they even know it. — Marc Majors; Sam L. Majors, Lubbock, TX

Only if it’s a special job. They’re not at their shrink’s office. As a customer, note-taking would make me uncomfortable. — Lora S. Wright; Southern Jewelers, Sanford, NC

48% NO, I DON’T

Advertisement

How rude! — Craig C. Curtis; Downtown Jewelry & Engraving Shop, Belfast, ME My staff believes its presentations are so good the customers should be taking notes. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

We are so verbal and hold each other accountable for everything said. — Morgan Bartel; Collins Diamonds, Liberal, KS

We prefer to make notes after they leave. It gives them the impression they have our full attention. In many upscale restaurants the wait staff never writes down your order, yet never makes a mistake. We like that approach. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN


{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular