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Do You Or Don’t You … Give VIP Customers Special Perks?

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[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Give VIP Customers Special Perks?Using the Edge software, we are able to pick out customers that have purchased a certain item or category. We then set up an evening or weekend with specials and value pricing geared to their interests. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

We send a newsletter four times a year to 600 of our best customers with special deals and to alert them of the upcoming trends. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

We send gift certificates for dinner for two, or a family portrait certificate to a photographer in town. This keeps them loyal to us. So, if we call or e-mail about a special piece of jewelry we think they would like, they are receptive and come in to take a look. — David Stone; Nancy and David Fine Jewels, Milburn, NJ

We are more likely to take them to our consultation room where we will sit down with them, and take much longer to take care of them. (Hint: the table in that room is a glass-topped cabinet showing beautiful gems — many sales have resulted!) — Eve Alfillé; Eve J Alfillé Gallery & Studio, Evanston, IL

We sent gold mistletoe to the top spenders. — Steve McNeil; Diamond Designs, Marion, IL

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House calls at any time of the day. I even have house keys and alarm codes for some customers who have vacation homes here, and I will go in and turn on the air or heat and lights for them if they are coming in to town. — Ben Brantley; Ben Brantley & Co., Shelbyville, TN

At Valentine’s we sent them candy hearts and a gift certificate. — W.J. Smith III; Smith Jewelers, Franklin, VA

We place personal phone calls to our top clients and e-mails that simply ask how they are and don’t mention a word about jewelry. Sometimes we just want to be a friend to our top clients. — Tom Duma; Thom Duma Fine Jewelers, Warren, OH

We have a special open house for VIP customers that is by invitation only. We also schedule individual showings for VIPs at their convenience — even if after closing time. — Gary Richmond; Van Horne & Co., Granger, IN

[componentheading]No, I Don’t[/componentheading]

I consider everyone who comes through my door to be the most important customer I have, because at that very moment, they are. You can never tell who will be the next big spender. — David Phelps; Precision Platinum, Durham, NC

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We only sell bridal and engagement jewelry and, try as we do, we’re not very good at judging divorce timing issues. — Chuck Kuba; Iowa Diamond, Des Moines, IA

We don’t. But it is a fault of ours. Something we should and will be doing. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

We would love to, but can’t seem to find a consistent, efficient way to do so. — Melissa Kelley; J.F. Kruse Jewelers, St. Cloud, MN

We are working on a Facebook page right now and developing an e-mail list. — Al Bitman; Park Jewelers, Tampa, FL

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Do You Or Don't You?

Do You Or Don’t You … Give VIP Customers Special Perks?

Published

on

[componentheading]Yes, I Do[/componentheading]

Do You Or Don’t You … Give VIP Customers Special Perks?Using the Edge software, we are able to pick out customers that have purchased a certain item or category. We then set up an evening or weekend with specials and value pricing geared to their interests. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

We send a newsletter four times a year to 600 of our best customers with special deals and to alert them of the upcoming trends. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

We send gift certificates for dinner for two, or a family portrait certificate to a photographer in town. This keeps them loyal to us. So, if we call or e-mail about a special piece of jewelry we think they would like, they are receptive and come in to take a look. — David Stone; Nancy and David Fine Jewels, Milburn, NJ

We are more likely to take them to our consultation room where we will sit down with them, and take much longer to take care of them. (Hint: the table in that room is a glass-topped cabinet showing beautiful gems — many sales have resulted!) — Eve Alfillé; Eve J Alfillé Gallery & Studio, Evanston, IL

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We sent gold mistletoe to the top spenders. — Steve McNeil; Diamond Designs, Marion, IL

House calls at any time of the day. I even have house keys and alarm codes for some customers who have vacation homes here, and I will go in and turn on the air or heat and lights for them if they are coming in to town. — Ben Brantley; Ben Brantley & Co., Shelbyville, TN

At Valentine’s we sent them candy hearts and a gift certificate. — W.J. Smith III; Smith Jewelers, Franklin, VA

We place personal phone calls to our top clients and e-mails that simply ask how they are and don’t mention a word about jewelry. Sometimes we just want to be a friend to our top clients. — Tom Duma; Thom Duma Fine Jewelers, Warren, OH

We have a special open house for VIP customers that is by invitation only. We also schedule individual showings for VIPs at their convenience — even if after closing time. — Gary Richmond; Van Horne & Co., Granger, IN

[componentheading]No, I Don’t[/componentheading]

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I consider everyone who comes through my door to be the most important customer I have, because at that very moment, they are. You can never tell who will be the next big spender. — David Phelps; Precision Platinum, Durham, NC

We only sell bridal and engagement jewelry and, try as we do, we’re not very good at judging divorce timing issues. — Chuck Kuba; Iowa Diamond, Des Moines, IA

We don’t. But it is a fault of ours. Something we should and will be doing. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

We would love to, but can’t seem to find a consistent, efficient way to do so. — Melissa Kelley; J.F. Kruse Jewelers, St. Cloud, MN

We are working on a Facebook page right now and developing an e-mail list. — Al Bitman; Park Jewelers, Tampa, FL

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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