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Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?



Do You — or Don’t You: Do you do your own taxes?


Published in the May 2012 issue


Before we take on a new line we do a lot of research to evaluate its presence online and to see if it’s discounted. — Kathy Corey, Day’s Jewelers, Waterville, ME

If a potential client wants our ring with his stone purchased online, we decline the sale. — John Anthony; John Anthony Jewellers, Kitchener, ON


I keep the Blue Nile website bookmarked and show it to customers and explain that I will match prices for like items. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT We use the example that every diamond is unique, and picking one out on the Internet is like picking out your fiancée using a stack of driver’s licenses. They often get the point. — Chuck Kuba, Iowa Diamond, Des Moines, IA

We compete with Blue Nile by actually showing stones and educating the client. They most often don’t mind paying a little more for the one-on-one sales presentation. — Michael Cook, Walter J. Cook Jeweler, Paoli, PA

It’s caused me to list prices for most everything. — Bill Warren, The Gold Mine, Hudson, NC

If you can’t beat ’em, join ’em. We set up a storefront on Amazon. com in addition to our website and store. The Internet is a great marketing tool, and we are using these sites to promote our hand-fabricated jewelry. — Francis Lynch, The Jeweler Studio, Mount Dora, FL

We emphasize the ability to touch and compare which is not doable on the Internet. — R.G. Carreras, Carreras Ltd., Richmond, VA



We have not changed anything. We do give the best quality with the best service we can. This has worked for over 65 years, and it looks good for the future. — John Anthony Jr., John Anthony Jewelers, Bala-Cynwyd, PA

The industry is split into two groups: 1. the merchants, and 2. the real jewelers who are able to create jewelry in-house. The latter has a good chance of survival. — Klaus Kutter, A Jour Inc., Bristol, RI






Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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