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Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

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Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Do You — or Don’t You: Do you do your own taxes?

BY INSTORE TEAM

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Published in the May 2012 issue

49% YES, I HAVE
 

Before we take on a new line we do a lot of research to evaluate its presence online and to see if it’s discounted. — Kathy Corey, Day’s Jewelers, Waterville, ME

If a potential client wants our ring with his stone purchased online, we decline the sale. — John Anthony; John Anthony Jewellers, Kitchener, ON

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I keep the Blue Nile website bookmarked and show it to customers and explain that I will match prices for like items. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT We use the example that every diamond is unique, and picking one out on the Internet is like picking out your fiancée using a stack of driver’s licenses. They often get the point. — Chuck Kuba, Iowa Diamond, Des Moines, IA

We compete with Blue Nile by actually showing stones and educating the client. They most often don’t mind paying a little more for the one-on-one sales presentation. — Michael Cook, Walter J. Cook Jeweler, Paoli, PA

It’s caused me to list prices for most everything. — Bill Warren, The Gold Mine, Hudson, NC

If you can’t beat ’em, join ’em. We set up a storefront on Amazon. com in addition to our website and Etsy.com store. The Internet is a great marketing tool, and we are using these sites to promote our hand-fabricated jewelry. — Francis Lynch, The Jeweler Studio, Mount Dora, FL

We emphasize the ability to touch and compare which is not doable on the Internet. — R.G. Carreras, Carreras Ltd., Richmond, VA

51% NO, I HAVEN’T

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We have not changed anything. We do give the best quality with the best service we can. This has worked for over 65 years, and it looks good for the future. — John Anthony Jr., John Anthony Jewelers, Bala-Cynwyd, PA

The industry is split into two groups: 1. the merchants, and 2. the real jewelers who are able to create jewelry in-house. The latter has a good chance of survival. — Klaus Kutter, A Jour Inc., Bristol, RI

 


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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Do You Or Don't You?

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Published

on

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Do You — or Don’t You: Do you do your own taxes?

BY INSTORE TEAM

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Published in the May 2012 issue

49% YES, I HAVE
 

Before we take on a new line we do a lot of research to evaluate its presence online and to see if it’s discounted. — Kathy Corey, Day’s Jewelers, Waterville, ME

Advertisement

If a potential client wants our ring with his stone purchased online, we decline the sale. — John Anthony; John Anthony Jewellers, Kitchener, ON

I keep the Blue Nile website bookmarked and show it to customers and explain that I will match prices for like items. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT We use the example that every diamond is unique, and picking one out on the Internet is like picking out your fiancée using a stack of driver’s licenses. They often get the point. — Chuck Kuba, Iowa Diamond, Des Moines, IA

We compete with Blue Nile by actually showing stones and educating the client. They most often don’t mind paying a little more for the one-on-one sales presentation. — Michael Cook, Walter J. Cook Jeweler, Paoli, PA

It’s caused me to list prices for most everything. — Bill Warren, The Gold Mine, Hudson, NC

If you can’t beat ’em, join ’em. We set up a storefront on Amazon. com in addition to our website and Etsy.com store. The Internet is a great marketing tool, and we are using these sites to promote our hand-fabricated jewelry. — Francis Lynch, The Jeweler Studio, Mount Dora, FL

We emphasize the ability to touch and compare which is not doable on the Internet. — R.G. Carreras, Carreras Ltd., Richmond, VA

Advertisement

51% NO, I HAVEN’T

We have not changed anything. We do give the best quality with the best service we can. This has worked for over 65 years, and it looks good for the future. — John Anthony Jr., John Anthony Jewelers, Bala-Cynwyd, PA

The industry is split into two groups: 1. the merchants, and 2. the real jewelers who are able to create jewelry in-house. The latter has a good chance of survival. — Klaus Kutter, A Jour Inc., Bristol, RI

 


{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular