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Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

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Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Do You — or Don’t You: Do you do your own taxes?

BY INSTORE TEAM

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Published in the May 2012 issue

49% YES, I HAVE
 

Before we take on a new line we do a lot of research to evaluate its presence online and to see if it’s discounted. — Kathy Corey, Day’s Jewelers, Waterville, ME

If a potential client wants our ring with his stone purchased online, we decline the sale. — John Anthony; John Anthony Jewellers, Kitchener, ON

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I keep the Blue Nile website bookmarked and show it to customers and explain that I will match prices for like items. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT We use the example that every diamond is unique, and picking one out on the Internet is like picking out your fiancée using a stack of driver’s licenses. They often get the point. — Chuck Kuba, Iowa Diamond, Des Moines, IA

We compete with Blue Nile by actually showing stones and educating the client. They most often don’t mind paying a little more for the one-on-one sales presentation. — Michael Cook, Walter J. Cook Jeweler, Paoli, PA

It’s caused me to list prices for most everything. — Bill Warren, The Gold Mine, Hudson, NC

If you can’t beat ’em, join ’em. We set up a storefront on Amazon. com in addition to our website and Etsy.com store. The Internet is a great marketing tool, and we are using these sites to promote our hand-fabricated jewelry. — Francis Lynch, The Jeweler Studio, Mount Dora, FL

We emphasize the ability to touch and compare which is not doable on the Internet. — R.G. Carreras, Carreras Ltd., Richmond, VA

51% NO, I HAVEN’T

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We have not changed anything. We do give the best quality with the best service we can. This has worked for over 65 years, and it looks good for the future. — John Anthony Jr., John Anthony Jewelers, Bala-Cynwyd, PA

The industry is split into two groups: 1. the merchants, and 2. the real jewelers who are able to create jewelry in-house. The latter has a good chance of survival. — Klaus Kutter, A Jour Inc., Bristol, RI

 


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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Do You Or Don't You?

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Published

on

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Do You — or Don’t You: Do you do your own taxes?

BY INSTORE TEAM

Do You — or Don’t You: Have You Changed Your Strategy to Deal with Internet Competition?

Published in the May 2012 issue

49% YES, I HAVE
 

Before we take on a new line we do a lot of research to evaluate its presence online and to see if it’s discounted. — Kathy Corey, Day’s Jewelers, Waterville, ME

Advertisement

If a potential client wants our ring with his stone purchased online, we decline the sale. — John Anthony; John Anthony Jewellers, Kitchener, ON

I keep the Blue Nile website bookmarked and show it to customers and explain that I will match prices for like items. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT We use the example that every diamond is unique, and picking one out on the Internet is like picking out your fiancée using a stack of driver’s licenses. They often get the point. — Chuck Kuba, Iowa Diamond, Des Moines, IA

We compete with Blue Nile by actually showing stones and educating the client. They most often don’t mind paying a little more for the one-on-one sales presentation. — Michael Cook, Walter J. Cook Jeweler, Paoli, PA

It’s caused me to list prices for most everything. — Bill Warren, The Gold Mine, Hudson, NC

If you can’t beat ’em, join ’em. We set up a storefront on Amazon. com in addition to our website and Etsy.com store. The Internet is a great marketing tool, and we are using these sites to promote our hand-fabricated jewelry. — Francis Lynch, The Jeweler Studio, Mount Dora, FL

We emphasize the ability to touch and compare which is not doable on the Internet. — R.G. Carreras, Carreras Ltd., Richmond, VA

Advertisement

51% NO, I HAVEN’T

We have not changed anything. We do give the best quality with the best service we can. This has worked for over 65 years, and it looks good for the future. — John Anthony Jr., John Anthony Jewelers, Bala-Cynwyd, PA

The industry is split into two groups: 1. the merchants, and 2. the real jewelers who are able to create jewelry in-house. The latter has a good chance of survival. — Klaus Kutter, A Jour Inc., Bristol, RI

 


{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular